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Agency
- Thoughts From the Inaugural White House Creator Economy Summit
- Views Become the Primary Metric Across All Instagram Content
- Paris 2024: The Most Social Olympic Games to Date?
- The Role of Influencers in Social Commerce & Lower-Funnel Marketing
- TikTok’s Take on Shazam, New YouTube Shorts Tools & More Social Media Updates
- TikTok Is On an Out of Phone: Mission, While Instagram Looks to Inspire Creators
- Influencers Cannes Do – First Ever Lions Creators Program Debuts at Cannes Lions International Festival of Creativity
- Don’t Give Up on the Ghost – Snapchat’s Role in Creator Marketing
- [Digiday] Why Influencer Agencies Are Drawing Attention at Cannes Lions
- [AdAge] Pride Like You Mean It: How Brands Can Show Genuine Support Beyond Pride Month
- [Digiday] How Influencer Agencies Vet and Navigate Past Fake Influencers and Followers
- [Adweek] How Creator Agencies Prepare for a ‘Deepfake Summer’
- [AdAge] TikTok’s New AI Ad Offerings Are a Mixed Bag, Agency Execs Say
- TikTok Battles Ban, Instagram Incentives for Creators, and More
- [MediaPost] Navigating Marketing’s Cultural Mosaic
- How Influencer Marketing Helps Travel Brands Roll With the Changes
- Navigating the TikTok Conundrum: Ban or Sale, and What it Means for Creators and Brands
- Going Long: Everything You Need to Know About Long-Form Content in Creator Marketing
- [Campaign US] TikTok is going longform — marketers aren’t
- [Beauty Confidential] TikTok Shop- The Big Push
- TikTok Star Creators, YouTube Shorts Remix Tool, and More
- [Digiday] Influencer agencies expand in U.S. markets with new leadership as global competition rises
- [MediaPost] Why Brands Should Pay Attention To The Rise Of Social SEO
- Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays
- Building the Right Influencer Marketing Strategy
Artificial Intelligence
Beauty
- Five Global Influencer Marketing Campaigns To Inspire You
- The Future of Social Commerce Is Now: What Is In Store For Brands
- Micro-Learning Through Influencer Marketing: How Brands Can Tap into this Growing Trend
- Reaching Gen Z Through Influencer Marketing
- Marketing’s Biggest Takeaways from #SMWOne Virtual Conference
- Influencer Marketing During COVID-19: Serve your customer along every step of the way
- Influencer Marketing Companies During COVID-19: Adjusting to the #NewNormal
- Why Women Are the Foundation of Influencer Marketing
- InstaBrand’s Campaign With Lancôme And Beck’s Brewery Featured In Italy’s Top Publication DailyNet
Beverage
- 5 TikTok Holiday Trends To Jump Into
- Partnering with Hyper-local Influencers During COVID-19
- The Ultimate Guide to Influencer Marketing on TikTok
- Influencer Marketing Trends to Heat Up Your Summer Campaigns
- KFC’s Virtual Influencer Campaign
- Open Influence wins Interactive Key Award 3 years in a row
Case Studies
- Influencer Campaign Spotlight – Jack Ryan: First-Person Adventure
- Qantas + Destination NSW Case Study
Consumer
- How to Storysell Effectively
- How To Effectively Use Emojis, Memes, GIFS, and Social Stickers
- 7 Things Brands Should Take to TikTok
- 5 Things Brands Should Know About Gen Z Females
- ♻️ Agents of Change: How Influencer Marketing Drives Sustainability Forward
- How Social Media Influencers Take Advantage Of Niche Categories
- Influencer Marketing and Its Effect on Today’s Back To School Campaigns
- F8 Conference – 3 Influencer Marketing Takeaways
- Instagram Streamlines Shopping with New Checkout Feature
- Influencer Marketing Gives E-commerce the Storytelling Edge
- Can influencer marketing work for any industry?
- 6 Influencer marketing stats that will blow you away
- Paid Media: How it Harvests Actionable Data and Drives Actual Sales
- Halloween Influencer Marketing Tricks and Treats: Ways for Brands to Capitalize on the Holiday
- How to measure the effectiveness of influencer marketing
Diversity and Inclusion
Entertainment
- Top 5 Influencer Marketing Trends for 2020
- Influencer Marketing Presents Opportunities for Connection During the COVID-19 Crisis
- Oscar-Winning Short Film ‘Hair Love’ Shows the Power of Representation and Social Media
- Could You Feel Social Media’s Influence on Super Bowl LIV?
- Influencer Marketing Evolution Through Online Video
- Influencer Marketing and the Importance of Staying Open
- IGTV: Update Brings Video Previews Directly to Your Feed
- Cracking the Influencer Code with Eugene, the World_Record_Egg
- Get in the Ring with eSports and Influencer Marketing
- How Social Media Is Improving The TV Watching Experience
Facebook
- Facebook’s New Audio Features Resemble Clubhouse
- What Social Media Platforms Are Doing For Black History Month
- How Apple’s Privacy Update Will Transform Facebook Ad Targeting & Measurement
- Facebook and Instagram Shops: Blurring the Lines Between Social Media and E-Commerce
- Influencer Horoscopes for 2020! What content should YOU make?
- Can Instagram Replace Social Validation with Algorithms?
- Facebook Unveils Threads: A New Messaging App
- Snapchat Adds Spotify Integration
- Changes to YouTube Subscriber Counts, Facebook Likes
- Strategies for Influencer Marketing Companies to Master Facebook Ads
- The Great Facebook Outage of March 2019
Fashion
- Unlike Me: How Influencer Fatigue is Altering the Influencer Marketing Landscape
- The Power Middle: Meet @yvngswag
- Fyuse: Giving New Dimension To Visual Content
Guides
- [REPORT] Unleashing the ROI of High-Value Production in Creator Marketing
- [REPORT] Why Brands Should Be Paying Attention to The Rise of Social SEO
- [REPORT] Elevate your Brand with B2B Creator Marketing
- [REPORT] How Creator Marketing Can Add Fuel to the Social Commerce Fire
- [REPORT] Everything You Need to Know About Creator Marketing for the Holiday Shopping Season
- [REPORT] Tech & Telco Creator Marketing: What You Need to Know
- Vitamin & Pharma Influencer Marketing: What You Need to Know
- [REPORT] Post-TV Future- How Marketers are Preparing for a Historic Audience Shift
- [REPORT] A Marketer’s Guide to a Successful Back-to-School Campaign
- [REPORT] Threads Are Calling Your Name, Here’s Everything Marketers Need to Succeed
- [REPORT] Everything You Need to Know About Creator Marketing for the Alcohol and Spirits Industry
- CPG Influencer Marketing: The Game-Changer for the Consumer Goods Industry
- [REPORT] Power Behind Collaborative Partnerships and Building Brand Communities
- [2-Pager] Why Should Brand Marketers Turn to Livestreaming?
- Everything You Need to Know About Automotive Influencer Marketing
- [2-PAGER] Lemon8 is Ranked 2nd in Lifestyle Apps, Here is the Rundown
- [REPORT] Become A Platform Algorithm Expert
- [REPORT] Your Guide To Creating Engaging Short-Form Video Campaigns
- [REPORT] Social Media Holidays for Your Content Calendar
- [1-Pager] Creative Creator Marketing
- [REPORT] The Top Creator Marketing Insights for 2023
- [REPORT] HOW TRADITIONAL BRANDS CAN SPICE UP THEIR MARKETING WITH CREATORS
- [REPORT] SUSTAINABILITY MEETS CREATOR MARKETING
- [REPORT] Experiential Marketing with Creators
- [REPORT] How to Combat Inflation with Creator Marketing
- [Report] Brand Safety in Influencer Marketing
- [1-Pager] THE ENTERTAINMENT INDUSTRY AND CREATOR MARKETING
- [REPORT] PLANNING A SUCCESSFUL CREATOR HOLIDAY CAMPAIGN
- CREATOR MARKETING FOR THE TRAVEL & TOURISM INDUSTRY
- [1-Pager] Financial Services and Creator Marketing
- [Report] Creator Marketing in the Food Industry
- [1-Pager] Talent Relations in Creator Marketing
- [Infographic] A Web3 Glossary
- [Infographic] Social Commerce & Creator Partnerships
- [2-Pager] Creator Marketing on TikTok
- [2-Pager] Web 3.0 + Creator Marketing
- [REPORT] The Ultimate TikTok Guide to Creator Marketing
- [Report] The Social Commerce Revolution
- [Report] The State of Influencer and Creator Marketing in 2022
- [Report] Automotive Influencer Marketing
- [Report] Insurance Influencer Marketing
- [Report] Global Influencer Marketing
- [Report] CPG Influencer Marketing
- [Report] 12 Ways to Win this Holiday Season with Influencer Marketing
- [Report] Live Shopping: The Next Frontier of Influencer Marketing
- [Report] Alcohol and Spirits Influencer Marketing
- [Report] The Power of Music in Marketing
- [Report] College Athletes Join the Creator Economy
- [Report] Beauty and Personal Care Influencer Marketing
- [Report] A Complete Guide to Fashion Influencer Marketing
- Raw vs. Polished: An Ultimate Guide to Social Media Aesthetics
- The Ultimate Guide to Travel Influencer Marketing
- Benefits of Working with Brand Ambassadors
- The Complete Guide to YouTube Influencer Marketing
- The Ultimate Guide to Facebook Influencer Marketing
- A Comprehensive Guide to Instagram Influencer Marketing
- Influencer Marketing From A-Z
- Clubhouse and the Rise of Audio-Social Media
- Five Influencer Marketing And Social Commerce Trends To Watch in 2021
- How to Plan a Successful Influencer Marketing Holiday Campaign
- Twitch Stats and Facts [Infographic]
- A Call for Diversity and Inclusion in Influencer Marketing
- Everything Marketers Wanted to Know about TikTok [GUIDE]
- The Way Forward | Marketing Through COVID-19 Recovery
- Eric Dahan discusses influencer marketing on the NUTRAcast Podcast
- Influencer Marketing During COVID-19, The Complete Guide
- A COVID-19 Quick Guide for Influencer Marketing
- How to Stay Connected During the COVID-19 Pandemic with Influencer Marketing
- Infographic – eSports and Influencers
- EBOOK- The Medium is the Message: An Intro to Cross-platform Influencer Marketing
- Infographic – Influencer Marketing and the Customer Journey
- EBOOK: How AI is Revolutionizing Influencer Marketing
- STATISTICS: How Smartphones Are Influencing the Travel Journey
- STORIES: The evolution of this short-video format
- SURVEY: What Inspires You To Buy?
Healthcare
- Influencer Marketing for Highly Regulated Industries
- Does Influencer Marketing Work For Healthcare Brands?
In the News
- Impact to Athletes and Brands With the NCAA Now Allowing College Athletes to Profit off Their Names
- Creative Briefs: The Influencer Marketer Perspective
- Is the College Admissions Scandal a Tipping Point for Influencer Culture?
- The Influencer Marketing Buyer’s Guide 2019
- 15 Best Influencer Marketing Platforms for your Business
- Open Influence Partners with Pinterest to Expand Influencer Offering
- Open Influence and Icicle Join Forces
- Open Influence uses Amazon Rekognition to enhance its influencer marketing platform
- Brands that use influencer marketing can boost returns and conversions
- 15 Digital Marketing Tips For New Companies Seeking Brand Recognition
- Retrofitting How Brands Connect with Great Talent
- 13 Tips For Developing Your Brand’s Initial Content Strategy
- 5 Ways to Grow as an Influencer (That Wont Tick Brands Off)
- Why Amazon’s Acquisition Of Whole Foods Will Disrupt The Ad Industry
- WHAT DOES THE NET NEUTRALITY REPEAL MEAN FOR MY BUSINESS?
- Influencer marketing cuts through noise and drives sales for brands
- Google cracks down on Logan Paul for YouTube suicide video
- YouTube star Logan Paul apologizes for video of apparent suicide
- Hit The Ground Running in 2018 with These Ecommerce Business Growth Tips Read
- eMarketer Projected 927.9 Million Monthly Instagram Users by 2021
- These retailers are #crushingit on social this holiday season
- Why Influencer Marketing Still Works
- Four Signs That Influencer Marketing Is Right For Your Business
- 5 Trends Shaping the Future of Content Marketing
- What Facebook and Instagram Synergy Means for Influencer Marketing
- Four Key Things You Need To Understand About The Social Economy
- Traccs, Open Influence Bring Data-Driven Influencer Mrktg Solutions
- When #FOMO Meets Marketing – The Power of Ephemeral Content
- Insta-fakers: When fraud hits influencer marketing
- 5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign
- 30 Under 30 2017: The Young Innovators Redefining Marketing And Advertising
- How These 4 Millennial Founders Are Cashing In on Social Media Celebrities
- Instabrand raises $2.5 million in venture funding
- Q&A: InstaBrand helps place products with Instagram influencers
- Meet the New Mad Men
- What Social Media Influencers Worry About Most
- From Instagram To Instabrand: Startup Helps Marketers Make Most Of Platform
- The Vine and Instagram stars brands are courting
- InstaBrand Connects Brands With Influencers For Genuine Engagement
- Instagram is the ‘best platform for brands’ in 2013, beating out Facebook, Twitter, and Google+
Instagram
- Instagram Revamps Algorithm, TikTok’s Brave Face, and Happy Mother’s Day
- TikTok’s Revamped Creator Rewards Program, Instagram Messaging Updates, and More
- Meta Creator Management Tools, TikTok’s AI Song Feature, and More
- The Divide Between Social Media, TV is Narrowing
- Social Platforms Share 2023 Highlights
- How to Properly Run Giveaways as Part of your Creator Marketing Strategy
- Trends Report: The State of Small Business Influencer Marketing
- A Look Back at the Evolution of the Story Format
- The Role of Social Media and Influencer Marketing in the 2020 U.S. Elections
- The Effectiveness of Pets in Influencer Marketing
- Does Social Media Affect Our Mental Health? What Social Platforms are Doing to Combat these Growing Challenges
- Instagram’s 10th Birthday Announcement: All The Latest Updates and Features
- How To Reach Millennials Through Influencer Marketing
- Instagram 2020 Features For The Best Influencer Marketing Strategy
- Instagram Introduces Reels (aka TikTok’s Clone)
- Instagram Rolls Out Pinned Comments
- Instagram Influencer Marketing Tests Hiding “Likes”
- The Top Influencer Marketing Lessons from 2019
- 2020 Vision: Influencer Marketing Trends that Will Impact 2020
- FTC Provides Updated Guidelines for Influencer Marketing Companies
- “Create Mode” Hits Instagram Stories – Get Ready, Influencers!
- Still Not on IGTV? Now’s Your Time, Marketers
- #OpenTalk – Instagram Tests Hiding Likes
- Instagram Influencer Marketing Expands “No Likes” Test to 7 Countries
- Fresh From Instagram – Promote Native Influencer Content As In-Feed Ads
- Instagram May Roundup: A Bevvy of Updates for Influencer Marketers
- Our Thoughts On Instagram’s Upcoming Self-Regram Feature
- Five Reasons Why Social Influencers Can Turbocharge Travel Marketing
Leisure
- How Influencer Marketing and CBD Is Coming Together on National CBD Day
- Social Media Week LA – Key Takeaways for Influencer Marketing
- Love at First “Like” – Tips for a Sweet Valentine’s Day Influencer Campaign
LinkedIn
- Will Creator Marketing Surge on LinkedIn in 2024?
News
- TikTok Spotlight, Instagram Photo Dumps, and YouTube Gets Tighter With Shopify
- How Creators Are Integrating Brands Into Long-Form Content
- Generation Alpha: Marketing to the Children of Millennials and COVID-19
- A Quick Guide to Always-On Creator Marketing, Plus 2024’s Key Social Media Holidays
- What Will the Next Year Bring for Brands, Influencers, and Platforms?
- Why Brands Should Be Paying Attention to the Rise of Social SEO
- Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays
- The Rise of the Granfluencers: Older Creators Are Making Their Presence Felt
- The Release of the Forbes Top Creators 2023 List Provides Further Validation
- Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays
- 2023 Subaru Crosstrek Wilderness Introduction Campaign Makes the Cut
- Spotlighting Hispanic Creators During Hispanic Heritage Month and Beyond
- CREAcon: The First Gathering in Spanish Language For Creators, Brands, and the Public
- How the SAG-AFTRA, WGA Strike May Boost the Creator Economy
- How Brands Can Integrate Products With Girl Math
- Insider Intelligence Sees TikTok Grabbing Some Market Share From Instagram
- How Animation and Creator Marketing Elevate Brand Campaigns
- Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays
- How Creators Can Help Brands Reach the Humans Who Love Their Animals
- Can Brands and Marketers Enjoy Girl Dinner, Too?
- What Can Marketers Learn From Barbie’s Massive Marketing Campaign?
- What Creators Need to Know About the Ongoing SAG-AFTRA Strike
- Can the Platform Follow the Path Blazed by Twitter, Instagram Threads?
- Stay up to Date on the Latest Trends, Platform Updates, and Social Media Holidays part 1
- Celebrate World Emoji Day with a Trip into Emoji History
- What is a Canon Event? And Why is it Inescapable on Your For You Page?
- Will Instagram’s New App Be a Twitter Killer?
- The Creative Process Revolution: When Artificial Intelligence Meets Creator Marketing
- Its Culture & Trends Report Details Divergent Formats, New Tools, Generative AI
- How Instagram Decides What Users See, and What Creators Should Do About It
- Get Ready to Build Authentic Connections with Audiences Through the GRWM Trend
- Here’s a Look at Some Fathers of All Types and Their Social Efforts
- What is Lemon8 and Why Should Brands Get Ready to Welcome It?
- Why Does the Tiny Mic Garner a Big Audience on TikTok?
- Creators Adam Waheed, Ruby Perman Discuss Their Respective Journeys
- Instagram Details Several Creator-Focused Updates
- The Latest Trends, Platform Updates, and Social Media Holidays
- Social Media Week: Discover How Your Business Can Harness the Rising Influence of Creator Marketing
- Spotlighting One Mom Creator From Every State
- Riding the Bullet Train to a 24th Interactive Key Award Nomination
- Macy’s Virtual Reality HQs Campaign Named a Shorty Awards Finalist
- Digging Deeper Into Brand Safety
- Why Should Brands Be Aware of Gen Z’s Meme Poetry?
- Open Creators 2023 Event Celebrates the Heart of the Creator Economy
- Take a Deep Dive Into The Latest TikTok Features
- The Latest Social Media Holidays, Platform Updates, and Trends
- Spotlighting Top Women Creators During Women’s History Month
- Why Is De-Influencing Shaking Up The Influencing Game?
- Your March Social Media Updates and Trends
- Why Brands Should Extend Diverse Marketing Beyond Black History Month
- Why Should Brand Marketers Lean into the POV Trend?
- 2023 Social Media Marketing Trends and Updates
- 64% Up Budgets for Influencer Marketing
- The Role of Creators in the Metaverse
- The Creator Economy Takes Center Stage at CES 2023
- Brands and Creators Jump in on Shorts
- 2023 Social Media Updates & Trends
- 10 Big Influencer Marketing Trends You Need to Know for 2023
- Top 10 Content Creators in 2022
- Going Viral: Unboxing Edition
- Sustainability Meets Creator Marketing
- 2022 Social Media Updates & Trends
- 5 Tips For A Successful B2B Creator Marketing Campaign
- Ways to Create Thumb-Stopping Creator Strategies on TikTok
- Creator Marketing Guide for Retail Brands
- Why TikTok is the Newest Search Engine
- Going Viral: ASMR Edition
- Latest Social Media News – November 2022
- Influencer Marketing Strategies for Reaching Millennial Parents
- How Marketers Can Combat Inflation with Creator Marketing
- Brands and Platforms that Stay On Trend
- How To Create An Unforgettable Hispanic Heritage Month Campaign
- The 3 C’s – Culture of Influence
- CREATOR MARKETING FOR THE TRAVEL & TOURISM INDUSTRY
- SOCIAL MEDIA NEWS: IG REELS UPDATES, LINKEDIN DISCOVERY PAGE, AND MORE
- What is BeReal, and How Do Brands Use it?
- How to Stay on Top of Your Holiday Influencer Marketing Campaign
- The Future of Brand & Content Marketing
- 5 Top Digital Creators on Instagram and TikTok
- How to Use Influencer Video Marketing to Grow Your Brand
- SOCIAL MEDIA NEWS: IG BUY FROM CHAT, FB SUBSCRIPTIONS, AND MORE
- The Role of Talent Relations in Creator Marketing
- SOCIAL MEDIA NEWS: IG Reel Updates, TikTok Avatars, and More
- Does Creator Marketing Work With Boomers?
- Pride Creator Spotlight: Meet Francis Dominic
- 6 Types of Ads on TikTok You Need to Know About
- Social Media News: TikTok LIVE Subscription & Instagram’s Visual Refresh
- SOCIAL MEDIA WEEK – KEY TAKEAWAYS FOR CREATOR MARKETING
- “Convos with CEOs” Wins YouTube Works Award
- 5 Content Creators to Watch in 2022
- Open Influence is a Shorty Awards Winner for Retail & E-commerce
- Open Influence is Recognized as a 2022 Webby Awards Honoree
- Newest Platform Updates of 2022
- OPEN INFLUENCE IS A SHORTY AWARDS FINALIST IN TWO CATEGORIES
- 10 Virtual Influencers to Follow & 5 Reasons to Work with Them
- 8 Reasons Why Pet Influencers Are Essential in Creator Marketing
- Social Media News: The Best Platform Updates of the Month
- WOMAN CREATOR SPOTLIGHT: Meet Janice Liou
- Pinterest Presents New Product Updates for Shopping and Advertising
- Q&A With Women Who Work in the Creator Marketing Space
- Open Influence Won Two Cynopsis “Best of the Best Awards”
- Social Media News: Instagram Story Likes, New TikTok Guidelines, & More
- How Brands Can Amplify Black Voices All Year Round
- 5 Tips from the Heart to Improve Your Valentine’s Day Creator Campaigns
- Learn about Instagram Subscriptions, Twitter NFT Profile Pics & More
- CREATOR SPOTLIGHT: Meet Chadd Smith
- Open Influence is a “Creative Media Awards” Winner for the Multicultural/LGBT Category
- Social Media News: Instagram’s Reverse Chronological Feed & TikTok’s New Editing Tools
- Social Media Holidays You Need to Know About in 2022
- Live Shopping: Top 6 Social Platforms Leading the Way
- 2022 Social Media Predictions from Influencer Marketing Experts
- Social Media News: The Best Stories of the Month
- Fake Influencers: Red Flags You Need to Look Out For
- YouTube Influencer Marketing is Changing the Way We Shop
- Decoding Influence: Building a Global Influencer Marketing Mindset
- Stay Informed About the Latest Social Media News & Trends
- How You Can Help Travelers Decide Their Next Trip
- Influencers VS Content Creators: Finding the Right Influence Marketing Partner
- CREATOR SPOTLIGHT: Meet Nico Norena
- CREATOR SPOTLIGHT: Meet Hallease Narvaez
- How to Jump on the Live Shopping Trend with Influencers
- Want to unlock cultural relevance? Celebrate the holidays with influencer marketing
- Instagram Live Shopping & TikTok World
- Decoding Influence: How to Plan your Influencer Marketing Campaign this Holiday Season
- CREATOR SPOTLIGHT: Meet Maria Corrigan
- Platform Updates Every Marketer Should Watch
- TikTok Niche Communities That You Should Know About
- CREATOR SPOTLIGHT: Meet Grandma Lill
- Decoding Influence: The Creator Economy and the Rise of Content Monetization
- The 10 Do’s and Don’ts of Influencer Marketing
- Decoding Influence: Live Commerce – The New Era of Online Shopping
- New Video Features on Facebook, Instagram, and TikTok
- Why College Athletes are the ‘Next Big Thing’ in Influencer Marketing
- CREATOR SPOTLIGHT: Meet Sam Li
- CREATOR SPOTLIGHT: Meet Candace Hampton
- How to Understand Gen Z: A Design Guide
- Decoding Influence: The Epic Rise of TikTok
- New Instagram Reels Ads and Spotify Greenroom
- Top 10 Gen Z Influencers
- 5 Black Content Creators To Follow On Instagram
- Decoding Influence: The Evolution of Influencer Marketing with Mark Schaefer
- Stay on Trend: Facebook Allows Users to Hide “Likes”, Pinterest Launches Idea Pins & More
- Decoding Influence: What Marketers Need to Know About Gen Z
- CEO Eric Leads Conversation at Marketing Innovation Summit
- CEO Eric Leads Conversation at Consumer Engagement Summit
- TikTok’s New E-Commerce Feature Resembles Facebook’s Shop Tab
- More Than A Vote is a Shorty Awards Finalist
- We Are A Nominee: The Drum Awards for Digital Advertising
- Introducing Our Industry Podcast: Decoding Influence
- More Than A Vote: Two-Time Winner of the Creative Media Awards
- We Are a Winner: The Drum Awards, Social Purpose
- Open Influence Named One of America’s Fastest-Growing Companies in 2020
- We have to be careful about resources’: How Stoney Clover Lane is evolving its influencer marketing strategy
- WINNER! “Best Influencer Campaign” at the LVIMA Digital Media Awards
- Open Influence Brings Home OMMAs “Best Influencer Campaign”
- We’re an OMMA Finalist!
- Open Talk: Global and Cross-Cultural Marketing
- Open Influence Joins Inc. 5000 List For Second Year In a Row
- Working With Influencer Managers in 2019 [VIDEO]
- Open Influence discusses the latest in influencer marketing on Talking Points podcast
- Open Influence Summit 2019 Assembles the Best in Influencer Marketing
- Open Influence CEO To Speak at AI World Forum
- Digital Entertainment World 2019 Recap – Open Influence Takes the Stage
- Open Influence Proud to Announce Partnership with Adweek’s Challenger Brands
- Open Influence’s CEO to Speak at DEW 2019
- #Influencer50: The Top 50 Industry Players from 2018
- November Events Recap
- Mashable #SMDAYIT 2018 Recap
- COO for Europe To Speak at Mashable Social Media Day + Digital Innovation Days
- Global Influencer Marketing Pioneer, Open Influence, Named to Prestigious 5000
- Open Influence and Icicle Join Forces
- Webinar: How AI is Revolutionizing Influencer Marketing
- The Power Middle: Meet @SamCiurdar
- Talking Performance Influencer Marketing on The 414
- The Rise Of Vertical Video
- Reduce the Time to Find Influencers from Days to Seconds
- Open Influence’s CEO to Speak at Social Media Week LA
- A deep dive into the value of online influencers
- How to enhance your in-house influencer marketing initiatives to get the highest ROI
- Open Influence’s CTO Talks At #AWSsummitSF 2018
- Drive real results through personalized advertising AKA Influencer Marketing
- Micky Dionisio, CTO, to speak at AWS Summit San Francisco
- Platforms’ Big Bet on Influencer Marketing
- Powering Influencer Marketing with Artificial Intelligence (AI)
- Facebook changes could mean a win for Influencer Marketing
- Influencer Marketing: Think Globally, Act Locally
- Snapchat’s Biggest Redesign Ever is Here
- New IG features: Stories Highlights and Stories Archive
- Open Influence talks A.I. at Amazon’s AWS re:Invent
- YouTube Tests 30-second Stories Feature
- Amazon Rekognition Announces Three New Features
- Facebook For Creators Is Here: What Does This Mean For Influencer Marketing?
- Spark Summit: Brand Like a Boss
- Guide to Spot Fake Influencers
- Focus On Value, Not Just Reach
- Influencer Marketing = Holiday Success
- Gen Z: 2017 Stats You Need To Know
- Combatting the social media black market with core technology
- Context Cards: Huge Step Forward for Snapchat
- Understanding the Value of Micro-influencers
- Instagram VS Snapchat VS Twitter?
- Twitter: From 140 to 280 Characters!
- The Pinterest Taste Graph: Enhanced Interest Targeting
- Instagram Stories: 1 Year Later, a lot has Changed!
- FTC: The Do’s and Don’ts for Social Media Influencers
- YouTube Announces New Look
- Press Release: Open Influence Expands Core Offerings with Launch of its OpenWorks Platform
- 5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign
- CEO of Open Influence featured in the documentary NEW KINGS: The Power of Online Influencers
- Influencer Marketing: Beyond the Dashboard
- Why Instagram Carousels are a Game Changer for Influencer Marketing
- 5 Tips To Help Find The Perfect Influencer For Your Business
- How Brands Can Harness the Power of Links in Instagram Stories
- What Instagram Shopping Means for Influencer Marketing
- ‘Dashboards are not real technologies’: Influencer marketing technology is a hot mess
- Why Instagram Stories is a Game Changer
- Here’s Why Influencer Marketing Is As Powerful As TV Ads During Sports Events
- Influencer Q&A: Jack Juliar @Jackjunk
- How To Succeed On Snapchat
- Influencer Q&A: Jade Sheldon @Jade_melissa
- 5 Notable Influencer Marketing Campaigns in 2015
- Influencer Q&A: Paulo Del Valle @Paulodelvalle
- Seven Important Influencer Marketing Events In 2015
- How Brands Partnered With Influencers For Holiday Push This Year
- Influencer Q&A: Emma Appleton @Openmysoul
- How To Build Up Your Influence On Social Media
- Influencer Q&A: Alesia Carter @Lovecouturela
- InstaBrand Third Anniversary + #TOP200 Party
- The Growth And Opportunity Of Social Commerce
- Influencer Q&A: Kim Leuenberger @Kim.Ou
- InstaBrand Presenting @Web Summit 2015
- Why Brands Should Embrace Disappearing Content And Have Fun With It
- What’s The ROI Of Influencer Marketing?
- Influencer Q&A: Yvette Yo Lee @Msyoleecom
- Brands: Get Up To Date On Federal Trade Commission Guidelines
- Why Snapchat Refreshed Its “Discover” Publish Partners
- How To Run Social Giveaway Campaigns In Collaboration With Influencers
- Influencer Q&A: Thiago Pethit @Thiagopethit
- Five Ways Brand Partnered With Influencers During NYFW
- Influencer Q&A: Danilo Carnevale @Danilocarnevale
- A Look At The Fast-Growing Social Media Market Of India
- The Rise Of Yoga Influencers On Instagram
- Influencer Q&A: Kimberly Genevieve @Kimgenevieve
- NYLON X COOLS: Rebel Fashion #NYFW Party
- Influencer Q&A: William Jardell @Williamjardell
- How Better Targeting Tool Enables Alcohol Brands To Flourish On Social
- The Aussie Style Of Social Networking
- Influencer Q&A: Stasha Becker @Northwestmommy
- InstaBrand @ESTO | U.S. Travel Association
- Social Live Streaming Apps: A Look At The Competition
- Influencer Q&A: Trisha Hershberger @Thatgrltrish
- Gen Z: The Snapchat Generation
- Exclusive Interview: A Coffee With Mike Scocozza
- Brazil: The Most Underrated Social Media Market
- Cross-Promotion Is Key On Snapchat
- Which Social Media Platform is Right for Your Industry?
- Influencer Q&A: Lindsey Bonnice @Livesweetphotography
- Exclusive Interview: A Coffee With Jessi Malay
- Influencer Q&A: Miles Gray @Milesgray88
- Exclusive Interview: A Coffee With Jason Nash
- RECAP: Pitti Uomo 2015
- How Social Influence Has Changed
- A Desert Retreat With A Front Row-Worthy Guest List
- Influencer Q&A: Jesi Rodgers @Jesiiii
- Influencer Q&A: Ryan Potter @Ryankpotter
- #TeamInstaBrand Took Day One Of Social Media Week By Storm
- Instabrand X HRF: Pedal On The Pier
- 6 Ways To Ace ‘Influencer’ Engagement Basics
- Influencer Q&A: Travis White @Trav_white_
- Influencer Q&A: François Dourlen @Francoisdourlen
- How To Build a Successful Startup and Keep It Afloat
- Why Influencer Marketing Pays Off For Small Businesses
Pinterest
- Adding Social Media Platforms to Your Marketing Mix? Put a Pin in It
- The Most Talked About Influencer Marketing Topics at CES2020
- The Hottest Platform Feature Announcements
Press
- [AdAge] WATCH—Gen Z Roundtable on Super Bowl 2024
- [Total Retail] 10 Tips for Optimizing Creator Marketing This Holiday Season
- [AdAge] How Brands Can Attract Gen Z With Influencer Marketing
- How Creator Marketing Can Add Fuel to the Social Commerce Fire
- Executing Creator Events: How the Power of Influence Can Be Used Properly
- Open Influence Becomes Member of Influencer Marketing Trade Body
- Why it’s difficult to leave Twitter
- Why Companies Should Invest in Influencers
- ‘TikTok Made Me Buy It’ Is Only the Beginning
- Global Influencer Marketing Trends from Marco Marranini
- How Fashion Fell in Love With the Virtual Influencer
- The State of Influencer Marketing in 2022 with Eric Dahan
- BeReal is giving Instagram and TikTok a run for their money – but will it last?
- Success Story: Sony Pictures Italia
- TikTok Makes Finding New Products Entertaining
- TikTok addiction: Experts weigh in on the social media craze
- Can avatars be authentic? Eric Dahan on the rise of virtual influencers
- How to Use BeReal to Broadcast a More Transparent Brand Vibe
- Power to the Creators
- Are Brands Ready to ‘BeReal’?
- The Rise of Virtual Influencers and Their Role in the Metaverse
- BeReal wants close connections. Can it stay that way forever?
- In Conversation With Maggie Reznikoff
- TikTok Expert: Authenticity Key for Food Brands Marketing to Gen Z
- Open Influence Named a TikTok Marketing Partner
- Travel Advisors Should be Working with Influencers — Here’s How to Start
- TikTok Announces Open Influence As A Marketing Partner
- TikTok Names Open Influence Official Marketing Partner
- Open Influence Shares NFT and Metaverse Insight
- Optimizing Your Campaign With Travel Influencers
- TikTokers solidify their growing presence on the Oscars red carpet
- Social Commerce Boom: What It Means for Beauty
- Media Buying Briefing: Planning and activating around influencers
- Open Influences Launches SaaS Platform
- Crediting Black creativity beyond Black History Month
- Open Influence Launches Go Prism Self-Serve SaaS Solution
- The Future Of Sex Education Is Here — & It Lives On TikTok
- Social Commerce to Drive Influencer Marketing Evolution in 2022
- Live shopping on social media expected to grow in 2022
- Eric Dahan and The Rise of Influencers
- Put on your ponchos: The new wave of e-commerce has arrived
- We’re All Part of the Influencer Economy Now
- Using Social Media to Boost Business
- Trend Talk Podcast: The Rise of In-App Shopping and Social Commerce
- Live Session with Eric Dahan CEO and Founder of Open Influence
- Dominating Entrepreneurship & Influencer Marketing With Open Influence’s Eric Dahan
- #RushTok Is Already Impacting How People Dress
- Behind the Cost for Brands to Hire Influencers — The Complex Math Explained
- The social media influencer facts of life explained by Open Influence CEO & Co-Founder Eric Dahan
- Norway sets law requiring influencers to disclose filtered photos
- Opportunities in the NIL Era: What Marketers Need to Know
- We talk to Open Influence CEO Eric Dahan About All Things Gen Z
- TikTok May Offer Its Secret Algorithm to Businesses
- 5 tips for brands that want to succeed in the new era of influencer marketing
- #638 How to Negotiate to Win in Business
- Interview with Influencer Marketing Expert Eric Dahan CEO of Open Influence
- Influencer Agency Monetization For The Present
- Clubhouse proves Gen X still has something to say
- Live Session with Eric Dahan CEO and Founder of Open Influence
- “Fake Famous” – Analyzing Online Fame
- Influencer Marketing: What’s In It For My Business?
- 5 Ways to Win In the Shifting Social Commerce Landscape
- How Eric Dahan started Open Influence and creates viral influencer campaigns for America’s top consumer brands.
- How to Use Influencers to Grow Your Business
- No One Is A Nobody: Social Media Redefines Fame For A Digital Generation
- Multi-Million Dollar Influencer Agency – My Social Life Podcast
- 6 Ways to Maximize Influencer Impact With Paid Social
- Light Years Ahead: Eric Dahan On The State Of Influencer Economy
- Capitalise on Influencer Trust and Validation This Holiday Season
- Why Marketers Should Care About Branding
- TikTok Vs. Reels: Our Interview With Co-Founder And CEO Of Open Influence Eric Dahan
- Stand for Something: The Role of Influencer Marketing in BLM Movement
- How Eric Dahan Turned Influence Into A Global Business
- Creating a Brand That is Human in 2020
- Can Virtual Influencers Have Real Influence?
- Unlike Me: How Influencer Fatigue is Altering the Influencer Marketing Landscape
- People Are Begging Sephora to Drop Their Collab with Lori Loughlin’s Daughter After Admissions Scandal
- Lori Loughlin’s Influencer Daughter Could Be “Radioactive” for Brands After Scandal
- Open Influence at TALKING BUSINESS – BBC World News
- WBAL TV – Cofounder Felix LaHaye talks about influencer marketing
- Tapping Into Social’s Sphere of Influence
- Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool
- Startup Helps Marketers Make Most Of Platform
Snapchat
Social Commerce
Stay on Trend
Strategy
- Decoding Influence: Clubhouse and The Rise of Audio Content
- Clubhouse: Everything You Want To Know About The Audio-Only App
- An Influencer Marketing Agency’s Annual Update: Oh-My Forecast With A Chance Of Wow
- You Are Who You Follow – The Age of Psychographics
- Influencer Vetting: A Data-Driven and Human-Centered Approach
- How Social Media Influences Brand Storytelling
- How Influencer Marketing Has Evolved in the Age of Digital Marketing
- Behind Authenticity: The Real Art of Influence
- Diversity and Inclusion in Influencer Marketing
- #GoodInfluence – Influencers Spread Mental Health Awareness
- #PositiveInfluence – Influencer Marketing for Public Good
- Influencers Unite! United Nations Issues Global Creative Brief for COVID-19
- Influencer Marketing During COVID-19 – Live Data Tracker
- Bloomberg Campaign Embraces Social Media Influencers – Thumbs Up or Down?
- Valentine’s Day 2020: Social Media Creators Show Us the Many Face of Love
- 2020 New Year’s Resolutions for Influencer Marketing (and Us)
- The A-Z Guide to Influencer Marketing
- Are You Optimizing Your Influencer Marketing Budget?
- Edelman 2019 Trust Barometer – Brand Trust Down, Influencer Trust Up
- Influencer Marketing Is Topic De Jour at 2019 Cannes Lions
- Influencer Fraud: Everything You Need To Know [Video]
- The Olivia Jade Scandal Shows Why Trust is an Influencer’s Greatest Asset
- The Internet Turns 30 – Happy Birthday to the World Wide Web
- Challenger Brands Embrace the Power of New Media
- Influencer Marketing: A Business of People & Relationships
- How AI is Revolutionizing Influencer Marketing – The Ebook
- Leveraging first-party data to guarantee influencer marketing success
- How To Become An Influencer
Studio OI
- Creator Marketing Beyond the Small Screen
Tech
Technology
Tiktok
- What Each Short-Form Video Platform Brings to Creator Marketing
- The Platform Looks to Bring Professionalism, Commerce to Creator Livestreams
- Behind the Trend: How the Roman Empire Became a TikTok Sensation
Travel
- Why Travel Influencers Need to Be Part of Your Business Strategy
YouTube