Today’s consumers are turning to social media platforms instead of search engines for discovery and research. Social media gives people the ability to see first-hand how others are perceiving the product or service and make their own informed decision. This presents a great opportunity for brands to capture their consumers’ attention by meeting them where they are and building brand communities.
In our latest trend report on brand communities, we dive into:
- The shift in brand-creator relationships.
- How to cultivate a meaningful brand community.
- Best practices for community-focused campaigns.
- And more.
