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I'm a Creator

New TikTok Ad Solutions, Shopping With Instagram Reels, and YouTube Creator Partnerships

March 30, 2026

As the Easter Bunny hops around while enjoying the lovely spring weather, marketers have other days to keep an eye on once they survive their

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Shorter Festival, Lack of Hub Don’t Take the Shine Off Influencers

March 26, 2026

The 2026 edition of the South by Southwest conference and festival was different from past events in many ways. View this post on Instagram A

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TikTok Local Feed, Snapchat Creator Subscriptions, and Dear Algo for Threads

February 23, 2026

Many people turn a little bit Irish for the day on March 17, but St. Patrick’s Day is far from the only noteworthy social media

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Many Brands Turned to Influencers for Their Super Bowl LX Efforts

February 11, 2026

The Seattle Seahawks may have taken home the trophy in Super Bowl LX, but for marketers, the real competition extended far beyond the field. With

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TikTok U.S. Deal, YouTube CEO’s 2026 Vision, and Substack TV App

January 30, 2026

February has the fewest days of any month on the calendar, but several of those days are key for creator marketing campaigns.  It is home

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Open Influence Shares Its Creator Marketing Predictions for 2026

January 22, 2026

As the calendar flips from 2025 to 2026, the creator economy shows no signs of slowing. IAB estimates U.S. creator ad spend reached $37 billion

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TikTok Awards Handed Out, Instagram for Your TV, and Snapchat’s Take on CapCut

January 8, 2026

As the calendar resets, many social media users will look to reset their mental and physical health on International Mind-Body Wellness Day Jan. 3.  The

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Five Key Insights From IAB’s 2025 Creator Economy Ad Spend & Strategy Report 

December 12, 2025

IAB, a trade association for the digital advertising and marketing industries, teamed up with market intelligence firm Advertiser Perceptions on the recently released 2025 Creator

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TikTok Awards, YouTube Creator Premieres, and AI All Over the Place

November 25, 2025

Winter is coming, and along with it comes holiday shopping, whether your family celebrates Christmas, Hanukkah, Kwanzaa, or Festivus for the rest of us.  But

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