Pinned: Milan
July 8, 2026
Milan is not a city that performs for you. It doesn’t try to impress you the way Rome does, or seduce you the way Venice
PINNED: New York City
July 8, 2026
New York doesn’t ease you in. It starts at full volume and stays there. Between client dinners in the West Village, morning meetings in Midtown,
PINNED: Los Angeles
July 8, 2026
We spend a lot of time in this city. Between client meetings, shoots, activations, and the occasional existential crisis on the 405, LA is where
As the Creator Economy Evolves, So, Too, Does VidCon
June 30, 2026
The Annual Gathering Has Come a Long Way From Its Birth in 2010 By David Cohen, Industry Expert, Editor, and Writer Creators have always been
Where Creator Marketing Goes From Here
June 30, 2026
By Alex Dahan, CEO & Founder, Open Influence Creator marketing is no longer the experimental line in the budget. It is the budget. After more
Creators Establish a Beachhead at Cannes Lions 2026
June 30, 2026
By David Cohen, Industry Expert, Editor, and Writer Creators attending the annual Cannes Lions International Festival of Creativity have come a long way, from hoping
The Influencer Blind Spot: Unlocking the Social Commerce and Innovation Potential of Influencers and Creators
June 29, 2026
Dr. Ulrike Gretzel, USC Annenberg Center for Public Relations, University of Southern California Most marketers have come to terms with the important roles that influencers
Social Platforms Unveil New Features at Cannes as U.S. Prepares 250th Anniversary Celebration
June 29, 2026
Independence Day will be a little different this year, as the United States celebrates its 250th birthday. The first full month of summer also includes
The Creator Economy Solved a Problem Brands Didn’t Know They Had
June 18, 2026
For years, creator marketing was treated as a specialty function. A social team initiative. A campaign line item. A way to reach audiences that had