Open Influence Shares Its Creator Marketing Predictions for 2026
January 22, 2026
As the calendar flips from 2025 to 2026, the creator economy shows no signs of slowing. IAB estimates U.S. creator ad spend reached $37 billion
TikTok Awards Handed Out, Instagram for Your TV, and Snapchat’s Take on CapCut
January 8, 2026
As the calendar resets, many social media users will look to reset their mental and physical health on International Mind-Body Wellness Day Jan. 3. The
Five Key Insights From IAB’s 2025 Creator Economy Ad Spend & Strategy Report
December 12, 2025
IAB, a trade association for the digital advertising and marketing industries, teamed up with market intelligence firm Advertiser Perceptions on the recently released 2025 Creator
TikTok Awards, YouTube Creator Premieres, and AI All Over the Place
November 25, 2025
Winter is coming, and along with it comes holiday shopping, whether your family celebrates Christmas, Hanukkah, Kwanzaa, or Festivus for the rest of us. But
A Look at Emerging Short-Form Video Apps Clapper and Scoopz
November 25, 2025
Advertising Infrastructure Is Lacking, But Niche Opportunities Exist for Creator Marketing Agencies, brands, and creators looking to diversify the list of platforms for their campaigns
Several Platforms Debut AI Tools for Creators, While YouTube Helps Protect Their Likenesses
October 31, 2025
While the holidays at the end of November are the most widely celebrated, the early stages of the month boast some key creator marketing moments,
Inside YouTube’s 20-Year March to Video Domination
October 23, 2025
CEO Neal Mohan Pledges to Continue Growing Its Creator Ecosystem When YouTube Co-Founder Jawed Karim uploaded the first-ever video to the platform in April 2005,
Creator Marketing and Influencer Marketing Guide, A to Z
October 13, 2025
This guide to influencer marketing from Open Influence provides explainers of key terminology used in the industry, as well as the differences and overlaps between creators and influencers.
The Continued Rise of Micro & Nano Influencers: How Smaller Creators Are Driving Big Impact
October 10, 2025
The influencer marketing landscape has shifted dramatically in recent years. Where once the focus was on big-name celebrities and massive follower counts, some of today’s most impactful campaigns are led by smaller creators—micro influencers and nano influencers.