A brand’s dream came true back in the day when they got in front of their target customer with a billboard ad or double-page magazine spread. Yet, these elite marketing avenues came with a hefty price tag. Now consumers don’t need to look further than their mobile phones for the latest style inspiration. Why? Social media.

Social media’s popularity has rocketed over the years. It has 4.2 billion users, amounting to 53.6% of the population. Social media and influencer marketing combined with some timely advancements in the eCommerce space have helped brands of all sizes thrive. They can now get in front of their target customers, engage with them continually, and build relationships at scale with greater ease and cost-effectiveness.

Digital innovation has also helped social media’s takeover. 98.8% of social media users access it from their mobiles, making it easier than ever to stay connected with brands they love.

So, if you’re wondering whether influencer marketing can help you set up your fashion brand, the answer is a resounding YES! With that, let’s get into how social media has irrevocably changed the fashion industry, along with some tips and tricks to help you craft profitable influencer campaigns.