The holiday shopping season is often referred to as retail’s Super Bowl, with the National Retail Federation estimating that November and December have accounted for 19 percent
TikTok has solidified its reputation as a highly effective platform for creator marketing. However, for many brands, activating a successful, on-trend campaign on the platform
Original Article: https://advertisingweek.com/ While the pandemic fueled the early stages of the social commerce era, as people looked for ways to shop without leaving their
Open Influence Founder and CEO Alex Dahan spoke with Campaign US Premium Reporter Bailey Calfee for her story about the chaos that ensued in New
LONDON, March 29, 2023—Open Influence became the newest member of the Influencer Marketing Trade Body, a U.K.-based professional membership organisation that was formed in October
Original Article: Business of Apps It seems that 2023 is going to be a much bigger year for influencer marketing with 64% of brand marketers
Original Article: Scripps News It’s hard to escape the headlines about the changes at Twitter, like its new leadership under Elon Musk, mass layoffs and resignations, and its
Original Article: The Wrap – Pro Insight by Eric Dahan When inflation hits, brands have to decide whether they’ll increase their prices, take a hit
Original Article: Built In In February of 2021, Los Angeles entrepreneur Sixuan Li guest-hosted a live-streamed event on the popular Chinese shopping platform Taobao alongside
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