The Ad Council, America’s leader in leveraging the power of communications to inspire action and accelerate change around the nation’s most pressing issues elected 23
Brands are increasingly treating comment sections under creator content as a marketing channel in its own right, replying to posts and joining conversations in pursuit
This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work
The venue is familiar, but Advertising Week New York continues to evolve its programming to draw in CMOs and cater to rising interest in topics
Having more creators doesn’t necessarily build more trust. Subaru Loves to Help proved that one authentic voice can drive greater impact than an entire creator
Maggie Reznikoff is a creator economy executive, influencer marketing authority, and the Chief Client Officer at Open Influence. Starting her career in public relations at
Usage in perpetuity is among the most consequential and contested terms in creator marketing contracts. Under a perpetual license, a brand pays a creator once
“I used to think a great idea was enough,” says Alexandra Mathieu, who currently serves as VP of strategy and creative at Open Influence. “It isn’t.
Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up wallets during the annual back-to-school
