LinkedIn Influencer Marketing
LinkedIn will turn 20 years old in 2023, making this platform nine months older than Facebook. LinkedIn is the oldest of the major social networks still in use today, proving year after year its worth.
2003
TODAY
LinkedIn started out as a social network for professionals and companies. But now, it’s grown into so much more.
BIGGEST MISTAKE BRANDS MAKE ON LINKEDIN: UNDERESTIMATING IT!
LINKEDIN LINKS THE WORLD
LinkedIn is available in 26 languages.
LinkedIn has over 850 million members in 200 countries. To put that number in context…
Although LinkedIn might not have the most users, its business focus network makes it a platform to pay attention to.
LinkedIn has added 47% more members around the world, and sessions have increased by an astounding 418%. This platform has consistently seen record levels of engagement and session growth, making it a contender for brand marketing.
LINKEDIN FOR BUSINESSES
MARKETERS THAT USE LINKEDIN…
- SAW A 33% INCREASE IN PURCHASE INTENT RESULTING FROM ADS
Marketers can leverage the power of LinkedIn to engage with members early in the marketing funnel by letting users interact with branded posts and share them in their feeds. - SEE UP TO 2X HIGHER CONVERSION RATES
LinkedIn’s extensive audience targeting tools mean that website visits from the platform are more likely to drive conversions on B2B websites.
LINKEDIN FEATURES THAT WILL BOOST YOUR BRAND
Create polls to engage with your audience
Try the templates
Designed to help users ensure that their text posts stand out in the feed.
Plan an event
Host live, interactive conversations with your community.
LinkedIn Live events are streamed on LinkedIn with real-time conversation in the comments. To create a live event, the organizer must have access to LinkedIn Live. LinkedIn Live events can be spontaneous or scheduled.
External events are hosted off LinkedIn and promoted on LinkedIn. The organizer must provide a link to an external broadcast location that attendees can use to join the event. We recommend using LinkedIn Live as it prevents attendees from dropping off as they switch platforms.
Add URL, Person, or Page Link Stickers
Improve in-app engagement by trying out a sticker. These clickable boxes drive users to where you want them to go: your website, your CEO’s profile, or your company’s page.
Consumers would much rather see influencer-generated over brand-produced content. In fact, over 60% of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts.
Why? Humans love humans.
Influencers are creating content for the purpose to benefit others with their valuable expertise. Let them connect you with their network of trusted followers.
Plus, did you know that on LinkedIn, getting likes and comments is like getting shares? Users can see a brand’s post (without following the brand) if someone the user follows likes or comments on the brand’s post.
No Other Platform Checks All The Boxes
Even LinkedIn knows that creators are a huge reason why users keep coming back. If users aren’t searching for a job, they still come to LinkedIn for industry news, professional advice, , and educational information that can help them advance their careers
LinkedIn’s Creator Accelerator Program
FOCUSES ON TECHNOLOGY AND INNOVATION
LinkedIn committed to investing $25 million in creators.
“Creators are subject-matter experts on topics that span the world of technology, innovation, and the future of work: from the impact of artificial intelligence on work, how Web3 can change the world, diversity & equity in tech, to the rapidly changing creator economy. They have a story to tell, knowledge to share and the passion to build meaningful communities.”
– Rodrigo Brancatelli, Senior Director at LinkedIn
WHY INFLUENCER MARKETING IS CRUCIAL TO YOUR BRAND’S SUCCESS ON LINKEDIN
Influencers on LinkedIn are a different kind of influencers. They leverage their professional knowledge. LinkedIn influencers are well-known and credible in a specific field or industry, making this platform perfect for B2B and even B2C.
“Influencer marketing has become increasingly central to the strategy for not just B2C, but B2B marketing too. With their wealth of knowledge, LinkedIn influencers do both seamlessly. They have established trust with thought leaders across all industries, including travel, tech, finance, fitness, and beauty, and their relevant expertise can put your business in front of those key decision leaders for any brand.”
Diana Perlov, Director of Client Success at Open Influence
TIPS FOR LINKEDIN INFLUENCER MARKETING SUCCESS
HOW WE CREATED MEANINGFUL LINKEDIN BRANDED CONTENT WITH CREATORS
Creators Drove Traffic to Monday.com Remote Hub Club During the Peak of the Pandemic
Objective
Drive awareness to Monday.com and establish it as a useful tool for businesses to stay organized and productive in our shift to remote work.
Approach
For many people, the pandemic marked the beginning of working remotely and navigating a new type of workplace. This campaign set out to establish Monday.com as a must for those who desire efficiency and productivity, and simply – just want to “get sh(i)t done” from home! Across all platforms, including LinkedIn, nine entrepreneurs and creatives shared 36 pieces of content showing how they use Monday.com for their business endeavors.
LinkedIn was one of the main platforms utilized to support Monday.com’s B2B marketing goals.
Open Influence helps marketers stand out from the crowd, and more importantly, we will help get you in front of the right people on LinkedIn. Let us pair you up with the perfect creators that will post meaningful content and drive results for your business. Contact us today!
