You don’t have to search for long before you come across beauty-related content on social media. From picture-perfect flat lays to fascinating tutorials, there’s always something vying for your attention. This takeover isn’t by chance. The beauty industry is scaling rapidly and is set to rocket to $784.6 billion by 2027 (up from $420 billion in 2018). Combine this with the fact that 80% of consumers made purchases because an influencer recommended it by clicking on a link or image, and that micro-influencers outperform celebs by securing 40% of brand ad spend. It’s easy to see why beauty influencer marketing is a match made in sales heaven.

The beauty industry has worked itself into social media’s fibers so much that the two are almost synonymous. This trait makes influencer marketing an essential task to get your beauty brand in front of your target customers, build credibility, and drive sales.

But what does beauty influencer marketing entail? How can you use it to rise above the noise? And more importantly, what do you have to do to build a community of superfans who will run to your store credit card in hand time and time again?

We’ve got the answers to these burning questions! Join us as we dive into the ins and outs of beauty influencer marketing, along with some inside tips to ensure your campaigns are a huge success.