A Call for Diversity and Inclusion in Influencer Marketing
The Intersection Between Conversation & Action 2020 has brought with it a host of new and unique hardships, but racism and structural disenfranchisement are not on that list. The Black Lives Matter movement has refocused our...
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Everything Marketers Wanted to Know about TikTok [GUIDE]
“Just what the heck is TikTok, and why is everybody talking about it so much?” It’s a question that’s becoming increasingly critical to understand, as more and more of the world’s top brands and organizations are exploring...
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The Way Forward | Marketing Through COVID-19 Recovery
We’re living in a vastly different world than just a month ago, but the goal of modern marketing remains the same: sending the right message through the right messengers to the right audience. Download this white paper to understand...
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Eric Dahan discusses influencer marketing on the NUTRAcast Podcast
CEO Eric Dahan sat down with Danielle Masterson of the NUTRAcast Podcast to discuss all things influencer marketing in the wake of COVID-19. Listen to this podcast to hear: Why influencers are a great way to advertise during social...
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Influencer Marketing During COVID-19, The Complete Guide
Download our comprehensive new guide, which takes a deep dive into consumer’s response to the ongoing COVID-19 pandemic, and how influencer marketing has emerged as an effective solution for brands and organizations to stay...
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A COVID-19 Quick Guide for Influencer Marketing
Instead of going silent, the world’s best brands are finding creative ways to stay connected to their customers during the coronavirus pandemic. One method that’s proving to be effective is influencer marketing, as...
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How to Stay Connected During the COVID-19 Pandemic with Influencer Marketing
With the ongoing spread of COVID-19 and the incredible speed at which things are developing, marketers must help brands communicate clearly and with purpose, and influencer marketing is presenting itself as a vital solution in these...
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Infographic – eSports and Influencers
Brands and influencers alike should expect big things from eSports, or the organized competitive gaming industry, which has exploded in popularity over the past few years. You can read more about eSports’ rise to cultural...
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EBOOK- The Medium is the Message: An Intro to Cross-platform Influencer Marketing
Though modern influencer marketing has its roots back in the 1990s with blogs and in the early 2000s with YouTube, the influencer industry really exploded with the emergence of mobile native social apps like Instagram which...
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Infographic – Influencer Marketing and the Customer Journey
Many marketers assume and categorize influencer marketing as an awareness tactic. Truth is, it can be as sophisticated as you want it to be. Here is an infographic that shows how you can incorporate influencer marketing throughout the...
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EBOOK: How AI is Revolutionizing Influencer Marketing
HOW LONG WOULD IT TAKE TO DO AN INFLUENCER SEARCH MANUALLY?[/center] This ebook written by author and social media expert, Neal Schaffer, will help you understand how we are using artificial intelligence to solve industry challenges...
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SURVEY: What Inspires You To Buy?
We surveyed more than 500 consumers between 13 and 44 years of age to explore how social media affects purchasing decisions. DOWNLOAD...
0Qantas + Destination NSW Case Study
See how Qantas and Destination NSW engaged with influencers to increase awareness and inspired travelers to consider their offerings....
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SURVEY: The Power Middle
Building relationships is an essential part of influencer marketing. In order to build strong relationships, you have to strive to understand the other sides perspective. What are the challenges of influencers? What do influencers look...
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FTC Guide Book
“In order to follow our mission and help advertisers influence better; we have to constantly stay at the forefront of the industry trends and that includes all regulatory requirements.” – Eric Dahan – CEO and...
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