Infographic – eSports and Influencers
Brands and influencers alike should expect big things from eSports, or the organized competitive gaming industry, which has exploded in popularity over the past few years. You can read more about eSports’ rise to cultural...
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EBOOK- The Medium is the Message: An Intro to Cross-platform Influencer Marketing
Though modern influencer marketing has its roots back in the 1990s with blogs and in the early 2000s with YouTube, the influencer industry really exploded with the emergence of mobile native social apps like Instagram which...
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Infographic – Influencer Marketing and the Customer Journey
Many marketers assume and categorize influencer marketing as an awareness tactic. Truth is, it can be as sophisticated as you want it to be. Here is an infographic that shows how you can incorporate influencer marketing throughout the...
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EBOOK: How AI is Revolutionizing Influencer Marketing
This ebook written by author and social media expert, Neal Schaffer, will help you understand how we are using artificial intelligence to solve industry challenges and to add value for our customers. Download this ebook to: Understand...
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SURVEY: What Inspires You To Buy?
We surveyed more than 500 consumers between 13 and 44 years of age to explore how social media affects purchasing decisions. DOWNLOAD...
0Qantas + Destination NSW Case Study
See how Qantas and Destination NSW engaged with influencers to increase awareness and inspired travelers to consider their offerings....
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SURVEY: The Power Middle
Building relationships is an essential part of influencer marketing. In order to build strong relationships, you have to strive to understand the other sides perspective. What are the challenges of influencers? What do influencers look...
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FTC Guide Book
“In order to follow our mission and help advertisers influence better; we have to constantly stay at the forefront of the industry trends and that includes all regulatory requirements.” – Eric Dahan – CEO and...
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