With a whopping 2.74 billion active users, Facebook isn’t only the largest social media platform but is an undisputed pioneer of social media as we know it today.

Yet social media existed long before Facebook. Sites like MySpace, Bebo, and LinkedIn took to the stage way before Facebook shot to fame.

But one thing set Facebook apart from the get-go. It’s simple and easy, yet it has highly effective community building features.

With Facebook, suddenly, you could connect with strangers who shared your interests, seek out family members, friends past and present, colleagues, and even acquaintances on one platform regardless of their location.

This characteristic turns Facebook influencers into a multifaceted social network that merges all areas of your life into one place. Unlike other platforms like LinkedIn, which focuses on professional development, and YouTube, which is mainly for entertainment and education.

When Facebook started its journey to becoming the largest social media platform, its primary goal was to connect people worldwide. But as their user base grew, the platform evolved to have a dual purpose; helping people maintain connections and assisting businesses to build relationships with their target audience.

Here are just a few amazing Facebook statistics that highlight the social network’s demographics and achievements:

  • 79 billion people use Facebook daily
  • More than 1.4 billion people use Facebook Groups monthly
  • There are over 10 million Facebook groups
  • Unlike most of the other popular social channels, the majority of Facebook’s users are male (63%)
  • 38% of adults in the U.S. spend 38 minutes on Facebook each day
  • Facebook’s largest demographic is 25-34-year-olds
  • Young Facebookers (18-24 years old) spend 75% of their time on video
  • 74% of high-income earners use Facebook
  • The typical Facebook user clicks on 12 ads each month