Let’s dive into some of the features Pinterest has implemented and brand how it can help your influencer marketing campaigns:
Pinterest ‘Lens’ Visual Search
This feature enables users to search for images using photos they’ve taken with their phone camera or upload pictures from their camera gallery.
It’s critical for your Pinterest influencer marketing strategy because 80% of users begin with Visual Search when shopping compared to 58% of those who don’t use Pinterest.
Also, 600 million searches on Pinterest each month are visual, and Lens can now recognize more than 2.5 billion items pinned in the home and fashion niches.
You can use this feature to investigate what content comes up when you search for products like yours.
Then enlist the help of influencers to create eye-catching, inspiring images of products to beat your competition.
This approach will improve your click-through rate to drive more traffic to your pins and, eventually, your website.
Since introducing this handy element, users can view items from brands and purchase them without leaving the app.
Use influencers to create crisp lifestyle photos on your brand. The influencer can then tag your brand to the content to introduce it to their audience.
You can also attract new buyers by repurposing the content onto your boards and then use shoppable pins to drive sales.
Users can filter by people, boards, or pins to quicken the search process.
To take advantage of this tool, by having influencers create varying content types with different moods, messages, and objectives.
For example, you could experiment with action, stylized, or motivational content in forms like microblogs, infographics, photo collages, GIFs, and video.
Also, ask influencers to create interesting captions with keywords to optimize your content for search.
This multifaceted strategy will help appear in more search results, showcase your brand more effectively and engage more Pinners by accommodating the different ways people like to consume content.
Pinners can share up to 20 pages of videos for other users to view.
You can use this feature in your Pinterest marketing by teaming up with content creators to produce a video reel about your brand.
Use this feature to create engaging, fun videos about your product to generate interest.
For example, you could make a Q&A, unboxing, before and after, reviews, and tutorial videos.
This service allows you to create inspiring ads with a specific goal at each stage of the customer journey.
These ads don’t interrupt the user’s enjoyment; it adds to the user experience. Pinterest ads are content pieces that help the user gather new ideas and prompt them to act.
You could use influencers to create content for each stage of the buyer’s journey. Then repurpose them in your ad campaigns to further generate awareness, engagement, and sales.
For example, you could use eye-catching flat lays in an awareness stage ad and a collection of influencer photo shoots featuring your products and encouraging pinners to shop in a decision stage ad.
Combining ads with influencer marketing can dramatically expand your reach to customers interested in similar brands, topics, and items you cover.
This strategy can be a goldmine! A Pinterest study found pinners ranked ads on Pinterest 1.4X more relevant and beneficial than ads on other social sites. Also, you can reach a whopping 144.5 million with Pinterest ads.
By 2018, users had saved 4 billion boards on Pinterest. This classic Pinterest feature is excellent for gathering similar Pinterest influencer marketing content on one page to create a mood board for your brand.
This strategy will allow new visitors to your board to understand your brand’s tone and decide whether they want to learn more.
You can also repurpose your most successful social media influencer campaigns on boards to maximize your traffic from these content assets.