What’s the first thing that comes to mind when you think about influencer marketing? Flashy travel influencer marketing campaigns? Cool fashion and beauty brands?

If so, you’re not alone.

These industries have some fantastic examples of influencer marketing done right.

But here’s the great news there’s more than enough room for Consumer Packaged Goods (CPG) brands to reap the benefits of influencer marketing too. As consumers’ online usage grows, their communications with influencers are increasing too. It’s why 96% of UK and US shoppers said they were interacting with content creators more or at the same level they did pre-pandemic.

Shoppers aren’t the only ones falling for content creators; marketers are becoming more confident in influencers’ ability to drive results for their business too. 89% of marketers think influencer collaborations are more effective than other marketing means.

Since CPG goods play such essential roles in shoppers’ lives, influencer marketing presents the perfect opportunity for CPG brands to capitalize on the attention shoppers pay them to drive more leads and sales.

In this guide, we’ll dive into some key reasons why influencer marketing is crucial for CPG brands to thrive in the rapidly changing digital-first market. We’ll also share some trends that are molding the future of the CPG influencer space and will impact your influence marketing campaigns.

Finally, we’ll share some expert tips on how to make your influencer campaigns consistent winners. Let’s get started!