Buyers expect to see auto brands online:
From picking models to putting a deposit down, buyers expect to be well informed and come card in hand. In fact,
87% of buyers use online platforms for product discovery. So, they want online capabilities to aid their car shopping. This desire goes hand-in-hand with influencer marketing, as brands can work with content creators to provide online education to drive trust and conversions.
Reinforce your brand throughout the customer journey:
With competition for shoppers' attention online being fiercer than ever, it's vital your brand has a way to stay top of mind with customers. That's where influencer marketing comes in. It can help you share your brand's mission, message, and products continually in fresh and authentic ways. In turn, you'll spark interest among your target audience and push them further along your customer journey.
Influencers' opinions shape consumer buying decisions:
Influencers determine trends from car styles to engine specs. So, working with content creators could make your models the next best thing. Take the effect influencers and celebrities have had on SUVs. They're now one of the most coveted styles on the market, thanks to influencers making them fashionable.
Up your brand's clout and social proof:
The familiarity between influencers and their fans means your brand can piggyback off an influencer's stellar reputation when you work with them. You can also gain shoppers' confidence and increase your brand's standing in their eyes. Plus, as shoppers listen to influencers, you'll be able to convert more leads and build long-lasting connections with your audience