Gone are the days of sifting through brochures and making multiple trips to dealerships to scope out designs car buying has gone digital.

90% of shoppers depend on online research throughout their car-buying journey.

In this guide, we’ll share why influence marketing is essential for success in the digital-first era. We’ll also get into some trends shaping the automotive industry that’ll impact your influencer campaigns and some insider tips for successful collaborations. Let’s get started!