Mega Trends Shaping Travel
Thanks to environmental campaigns and initiatives worldwide, people are becoming increasingly aware of their carbon footprint. People are also waking up to the negative impact mass tourism has on countries and their population. For example, the gentrification of low-income towns and cities drives up living costs and pushes locals out. This awareness has kickstarted the sustainable travel movement to protect the areas and its inhabitants while experiencing the many wonders the world holds.
The pandemic made working from home the norm seemingly overnight, and it looks as though it’s here to stay. The amount of U.S workers working remotely went from 17% (pre-pandemic) to 44% during the pandemic in 2020.
Many corporations have closed their headquarters and informed staff there will be no office to return to. Announcements like this have skyrocketed the number of location-independent remote workers and digital nomads who want to travel and work or find a new place to call home for an extended time.
Consequently, new digital nomad hotspots and services have emerged alongside the veteran locations to serve this growing traveler segment. Demand for short to mid-term rentals, flexible flights, immersive travel experiences, and workcations groups have seen a significant uptick too.
For example, the ‘influencer effect’ has caused the once quiet jungle and oceanfront town Tulum to become a popular hang-out for yogis, remote workers, and digital nomads.
Local businesses have capitalized on influencers to demonstrate how the average person can have their own ‘Eat. Pray. Love’ journey with Tulum’s picturesque landscape as the backdrop. And, it’s worked—Tulum’s surge in visitors flocking to the town to secure a piece of the magic for themselves.
The Sharing Economy
People now seek more freedom and flexibility when traveling or working remotely without breaking the bank. Consequently, there’s been a sharp rise in demand for shared resources. This shift has boosted the use of co-living spots, Airbnbs, and rental vehicles, which help people get set up in their new location with little fuss.
Microtrends shaping travel
High-end travel has always had a strong appeal due to its popularization by celebrities and high-flyers. But luxury has become accessible due to social media. Consequently, generations like millennials who are stepping into their earning potential and have more disposable income than older generations actively seek out the finer things in life. These include luxe weekend getaways, vacations, and honeymoons.
There’s a growing trend of off-the-grid living. People sell their belonging, doing up a van, and setting off on a massive road trip. Some document the process from start to finish. This has created a demand for travel-related companies that cater to this trend.
Curated Trips & Retreats
Workshops overseas have been around for ages. But now we’re seeing a resurgence of retreats and custom-designed trips for people who want to maximize their time away, whether that’s through learning new skills or seeing the best spots in a territory.
COVID-19 has sparked a rise in people having to look closer to home for a break. Local accommodation bookings, trips to beach towns and the countryside, and socially distanced activities are commonplace.
The Great Outdoors
Daredevil influencers are driving the uptick in people thrill-seekers on the hunt for adrenaline-fuelled travel adventures. From treacherous mountain hikes to exploring dense jungles, few things are off-limits.