Influencer marketing is on the up and up, tipped to hit up to 10 billion by 2022, and it’s no surprise why. Social media’s user base is vast and ever-growing, standing a whopping 4.2 billion users in 2021 (more than half of the global population!) and expected to reach 4.41 billion by 2025.
Consequently, brands from various industries are battling to be noticed by their target customers on social media. Finance-related companies have spotted this trend and entered the influencer marketing pool too. Many are making a huge splash, proving that influencer marketing isn’t just for the lifestyle brands among us.
Yet, there’s still more space for financial services brands that are brave enough to leave behind their traditional marketing comfort zone and reach their audience in a way that reflects the digital-first trend sweeping the globe. This leap of faith won’t go unrewarded as there are countless profitable opportunities they can lay claim to.
If this sounds like something your brand is ready to invest in, join us as we dive into the advantage of entering this budding influencer marketing segment and share inside tips to make your campaigns a massive success.