Insurance companies are known for their catchy 30-second TV commercials and attention-grabbing billboards. But as social media has risen to the forefront of consumers’ lives, another marketing avenue is gaining ground social media.

Over 3.6 billion people used social media globally in 2020. These shifts in consumer behavior and preferences have made social media the best place for businesses to find and interact with their target audience. Consequently, influencer marketing has never been better, with its market size doubling from $6.5 billion in 2019 to $13.8 billion in 2021.

However, with aesthetic-based industries like Fashion and Beauty remaining prominent on social channels, it’s easy to assume industries like Insurance can’t use influencer marketing. But this assumption couldn’t be further from the truth. With so many consumers needing Insurance for a wide range of activities, influencer marketing is a fantastic way to target a wider audience and present solutions to their insurance needs.

Influencers can introduce your brand to new prospects and help you gain consumers’ trust. Let’s dive into some benefits of influencer marketing in the insurance industry, emerging trends that’ll impact your influencer campaigns, and some top tips for success.