TikTok is dedicated entirely to short-form vertical videos which last anywhere from 15 to 60 seconds. Despite being the youngest of the big social media platforms, TikTok is already home to some of the most creative and engaging video content creators on the web. Today, more than 800 million users in over 150 countries enjoy videos that are relatable, exciting, spontaneous and genuine.
Brands are starting to tap into the amazing and immense set of TikTok influencers to help address their marketing needs as they had previously done on Instagram and other social outlets. As trends emerge, develop, and evolve so does the need for brands to adjust their creative strategy when engaging with influencers on TikTok or even Instagram influence marketers.
As the leading influencer marketing agency, Open Influence takes pride in our ability to keep our clients up to date with the latest trends and developments to help them delight and inspire audiences.