Lipton is testing a new way to do creator marketing without building big in-house social teams. After a two-year global trial, the tea brand is
Creativity has always required bravery, but perhaps never more than in this moment of profound change and realignment. Striding into the unknown and lighting the
Stepping away from the daily grind is more than a change of pace; for advertising and marketing creatives, it is essential fuel. While professional accolades
VidCon and Cannes Lions are increasingly competing for attention from the same Creator Economy teams, but the two events now appear to serve different market needs. VidCon 2025
For years, marketers believed growth came from bigger budgets, better media plans, or the latest technology. Today, the real advantage is different. It belongs to
In recent weeks, our weekly Agency Advice series has given itself over to a mini-series, The Agency Founders’ Starter Pack. Today, our panel of agency
B2B Influencer Marketing is becoming a more formal part of brand strategy, but creator selection remains a weak point for many programs. Nearly 50% of
The creator economy is still piping hot: 86% of US marketers worked with influencers last year, per eMarketer. It’s also rapidly evolving, so Marketing Brew
As creator rosters grow and campaign velocity increases, reviewing submitted content for regulatory disclosure language, logo visibility, competitive mentions, and on-screen behavior has become one
