Original Article: Inc. For years, social media has been dominated by aesthetics: think perfectly sculpted hairdos, floral arrangements and houseplants–lots of houseplants. However, younger consumers are eschewing the
Original Article: The Boss Magazine Editorial by Eric Dahan How many ads have you seen today? Did any really grab your attention? What was it
Original Article: Yahoo No filter, no algorithm, no video, no likes, no ads and no curated “aesthetic.” It’s time to BeReal, the latest social media
Original Article: AdWeek by Eric Dahan By allowing people to interact with one another in immersive, three-dimensional virtual worlds, the metaverse offers an alternative to real-life
Original Article: protocol When Protocol wrote about BeReal in March, the photo-sharing app was just starting to enter the American mainstream. Now, the app is
Original article: Morning Lazziness Maggie Reznikoff– a key authority in the influencer space, Maggie oversees Open Influence’s Global Account Management team, leading client services and program execution across a broad
Original Article: The Food Institute With an endless supply of content and more than 50 million daily users, there is no shortage of ways for
Original article: Destination CRM Open Influence, a creator marketing company, has been named a TikTok Marketing Partner. With the TikTok Creator Marketplace API integrated into
Original Article: TravelAge West Influencers. Whether you love them or hate them, they’re becoming an ever-more-visible presence in our social media feeds, on our television
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