Original Article By Eric Dahan: Beauty Packaging The pandemic helped accelerate social commerce adoption. Stay-at-home orders and business closures forced consumers to look elsewhere for connection. For
The embrace of social influencers by the major platforms, from Facebook and Instagram tonewcomers like TikTok, has created a cottage industry — with a capital
Original Article: PRWeek Global influencer marketing platform Open Influence has launched a self-serve SaaS social intelligence and insights platform called Go Prism. The platform will
Original Article: Think with Google Growing up in Atlanta, I’ve always been interested in the ways business and media converge, especially when it comes to
Original Article: MarTech Series Go Prism is the Proprietary Social Intelligence Platform for Brand Safety, Influencer Discovery, Performance Benchmarking, and Competitive Insights Open Influence, a
Original Article: Refinery29 Ahhh the TikTok algorithm: She’s mysterious, all-knowing, chaotic — and perhaps more supremely influential than we realize. In the time since TikTok
Original Article: studioID The e-commerce market has grown more crowded as established brands and digitally native startups seek to engage shoppers who are spending more time online.
Original Article: abc15 Live shopping on social media proved to be big business in 2021 and it’s expected to be even bigger in the new
Original Article: The Kuderna Podcast Eric Dahan, CEO & Co-Founder of Open Influence, is the leading authority in the influencer marketing space. He is a
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