This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad
The creator economy hit a defining moment in 2025. The sector reached a quarter-trillion dollars globally, with U.S. influencer marketing budgets climbing to $37 billion, cementing
Back for a third year, the Formula 1 Heineken Las Vegas Grand Prix took over the Strip for a 3.8-mile night race that passed by
On Saturday, November 22, during the Las Vegas race weekend, the first official event celebrating the new strategic collaboration between Parmigiano Reggiano and TAO Group
Despite how crazy 2025 has been and how lightning-fast the year has flown by, there is a lot to be thankful for this Thanksgiving. For
In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of
You just received the performance report for the last content initiative. The results? Lackluster. Sure, it drew a decent number of views and clicks. Some
Influencers’ influence has changed, and much negativity has sprung up around them, even leading to an anti-influencer movement. BW Confidential analyzes the shifts in influencer
A makeup illusionist, a photography project, and an innovative DJ are among the winners of Instagram’s inaugural Rings awards. The award, whose recipients were announced
