VidCon 2025 drew more than 55,000 attendees and remains closely tied to creator culture, emerging talent, platform shifts, and the operational realities of creator-led businesses. Cannes Lions, meanwhile, expanded its creator focus through its second LIONS Creators Programme, which included nearly 400 creators, while companies including Instagram and Amazon moved major activations to the Croisette.
For teams with limited travel and event budgets, the choice is no longer simply about which festival is larger or more visible. It is about whether the priority is staying close to creators and community signals or accessing senior brand, agency, platform, and media decision-makers.
In this roundtable, 18 Creator Economy professionals weigh which event they would prioritize this year and what they would lose by skipping the other.
Read the full article here.
For teams with limited travel and event budgets, the choice is no longer simply about which festival is larger or more visible. It is about whether the priority is staying close to creators and community signals or accessing senior brand, agency, platform, and media decision-makers.
In this roundtable, 18 Creator Economy professionals weigh which event they would prioritize this year and what they would lose by skipping the other.
Read the full article here.