Influencers’ influence has changed, and much negativity has sprung up around them, even leading to an anti-influencer movement. BW Confidential analyzes the shifts in influencer
A makeup illusionist, a photography project, and an innovative DJ are among the winners of Instagram’s inaugural Rings awards. The award, whose recipients were announced
Influencer and boxer Jake Paul appears to be enjoying the surge of AI-generated videos featuring his likeness on social media platforms, even as many Hollywood stakeholders express
In recent weeks, we’ve heard from top sports marketers what they’re doing to tap into the phenomenal growth in popularity of women’s sport and how they’re already
While a clear-cut song of the summer never materialized this year, “The Summer I Turned Pretty” has unequivocally emerged as the defining TV series of summer 2025.
Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with
If 2024 was about experimenting with new formats and testing the AI waters, 2025 is the year social media marketing grew up. One announcement in
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage
As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes
