
[AdAge] Inside ‘The Summer I Turned Pretty’ marketing playbook—lessons for brands
While a clear-cut song of the summer never materialized this year, “The Summer I Turned Pretty” has unequivocally emerged as the defining TV series of summer 2025.

While a clear-cut song of the summer never materialized this year, “The Summer I Turned Pretty” has unequivocally emerged as the defining TV series of summer 2025.

Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with

If 2024 was about experimenting with new formats and testing the AI waters, 2025 is the year social media marketing grew up. One announcement in

The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage

As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes

As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors. In 2024, YouTubers Sam Golbach

Our Social Media for Drummies guide is in full swing, breaking down exactly where the social channel is right now, in 2025. To cap it off, we

Instagram has begun allowing search engines to index public content from professional accounts as of July 10. The update applies exclusively to professional accounts belonging to users

Labubus are the hot new accessory for purses and bags, but they’re just one example of the larger bag charm trend captivating Gen Z consumers. (TikTok)