Labubus are the hot new accessory for purses and bags, but they’re just one example of the larger bag charm trend captivating Gen Z consumers. (TikTok)
This was the year when creator marketing took center stage, becoming the driving force behind the moments that shaped our culture. Brands leaned heavily on
Welcome to Ad Age’s Influencer Marketing newsletter, featuring news gathered by Ad Age reporter Gillian Follett. Every week, we explore how brands are working with influencers
The creator economy and influencer marketing have grown rapidly over the past decade, spurring a host of agencies, platforms, and vendors catering to the space.
The looming U.S. TikTok ban “feels like a defeat” for influencers, but creator marketing agencies predict a “resilient” recovery following short-term disruption. Influencers operating across
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking
OBKLA and Open Influence workers at the two-hour community service event, where Thanksgiving meals are cooked for those in need. Thanksgiving is more than just
Key Points Influencers were heavily courted during the 2024 U.S. presidential election Prudent deal-facilitators like Open Influence closely monitored and educated their roster of content
Coegi and Open Influence created a campaign built from work with 150 niche influencers, generating more than 500 million impressions amplified by paid social and
