Creator pricing is a problem, and everyone is trying to determine the best solution. But one of the biggest hurdles that creators, their agents and
Meta Platforms has agreed to pay up to $18 billion over the next decade and impose sweeping restrictions on how teenagers use Instagram and Facebook,
Good morning. “Maxxing” is suddenly all over brand feeds, the WSJ Leadership Institute’s Patrick Coffee reports this morning. Some examples: Marriott recently pitched Labor Day hotel stays for
The brand trip is dead. Long live the brand trip. From the 2023 Shein tour that some commenters compared to an influencer trip to the Triangle
For years, brands have paid external creators to speak on their behalf. A growing number are now turning to a talent pool they already employ.
After the runaway success of creator-led films this year, Hollywood is hungry for creators and is looking to gobble up more and more of their IP. But
Our industry ecosystem is expansive, and agencies sit at the center of it. As our ad platform has evolved, we’ve developed products and programs that
The 2026 FIFA World Cup has exposed two competing approaches to brand marketing. Some companies have built creator-led campaigns around the tournament, turning matches into
The LGBTQ+ community has more than doubled since 2012, per Gallup data; 9% of U.S. adults now identify as LGBTQ+, which rises to 23% for
