If 2024 was about experimenting with new formats and testing the AI waters, 2025 is the year social media marketing grew up. One announcement in
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage
As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes
As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors. In 2024, YouTubers Sam Golbach
Our Social Media for Drummies guide is in full swing, breaking down exactly where the social channel is right now, in 2025. To cap it off, we
Instagram has begun allowing search engines to index public content from professional accounts as of July 10. The update applies exclusively to professional accounts belonging to users
Labubus are the hot new accessory for purses and bags, but they’re just one example of the larger bag charm trend captivating Gen Z consumers. (TikTok)
This was the year when creator marketing took center stage, becoming the driving force behind the moments that shaped our culture. Brands leaned heavily on
Welcome to Ad Age’s Influencer Marketing newsletter, featuring news gathered by Ad Age reporter Gillian Follett. Every week, we explore how brands are working with influencers
