Our industry ecosystem is expansive, and agencies sit at the center of it. As our ad platform has evolved, we’ve developed products and programs that benefit agencies of all sizes, and help them drive business results for their clients. Today, we’re introducing new Business Manager enhancements and expanding our Indy Agency Partner Program into France and the UK, reinforcing our commitment to helping agencies deliver full-funnel impact for their clients.
Delivering performance for Dave & Busters
Brands lean on agencies to build culture-driving campaigns. Snapchat helps agencies do just that with creative and performant ad-products, like Sponsored Snaps, ads right in the Chat feed, and Promoted Places, which allows brands to drive Snapchatters to physical locations right on the Snap Map.
And, these solutions are driving measurable results for brands. Dave & Buster’s and media AOR dentsu X worked together to promote its “Eat & Play Combo.” Dave & Buster’s launched a campaign including Promoted Places, Commercials, and Snap Ads, to reach new customers on Snapchat. The multi-format campaign drove a 47% lift in incremental visits and 13% lift in action intent. Commercials specifically drove a 38% lift in ad recall. The full-funnel campaign brought Snapchatters into the Dave & Buster’s world, with the brand meeting them at different touchpoints across the app.
The full-funnel campaign brought Snapchatters into the Dave & Buster’s world, with the brand meeting them at different touchpoints across the app. Delivering these kinds of full-funnel results requires not only great ad products, but seamless collaboration between brands and agencies.
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