While we must wait until the end of the month for the unofficial beginning of summer, Memorial Day weekend, the month of May is still loaded with social media opportunities.
May the force be with your brand on Star Wars Day May 4. Raise a glass the following day for Cinco de Mayo. Don’t forget mom, as Mother’s Day falls on May 11 this year. And May is also the time to speak out against homophobia and transphobia, while saluting the Armed Forces, petting rescue dogs, and enjoying wine and burgers.
Social Media Holidays to Mark on Your Calendar
- May 1: First day of Asian Pacific American Heritage Month
- May 1: First day of Mental Health Awareness Month
- May 4: Star Wars Day
- May 5: Cinco de Mayo
- May 11: Mother’s Day
- May 17: International Day Against Homophobia and Transphobia
- May 17: Armed Forces Day
- May 20: National Rescue Dog Day
- May 25: National Wine Day
- May 26: Memorial Day
- May 28: National Burger Day
Social Media Platform Updates
TikTok
Footnotes Bring Context
TikTok began testing Footnotes, a new feature that enables its community to share their collective knowledge and provide more context about content on the platform.
The test of Footnotes kicked off on short-form videos in the U.S., and it joins tools such as Duet and Stitch that had already enabled people to share their opinions and engage in dialogue about content.
U.S. users can apply to be Footnotes contributors, and they must meet the following requirements:
- More than six months on the platform.
- Age 18 or older.
- No recent history of violating TikTok’s community guidelines.
TikTok said Footnotes will use a bridge-based ranking system to help find agreement between people with differing opinions, adding that only contributions that meet the threshold for “helpful” will be visible to the community, at which point those Footnotes can be voted on.
After Further Review
TikTok is testing the ability for users to leave reviews for select places within the comments tab of videos.
Those with access to the feature will see a Reviews tab on the right after they click on the comments section for a video.
People can also click on the reviewer’s username to see their profile, unlike a previous test, which contained a Google Maps icon.
TikTok for Artists
TikTok began testing a TikTok for Artists platform to provide tools for them to promote their songs, understand performance metrics, and engage with fans.
TikTok for Artists is currently being tested in Australia, Indonesia, Japan, New Zealand, and South Korea.
It enables artists to create campaigns for upcoming releases and promote them on TikTok via engagement and monetization campaigns, like album campaigns to drive pre-saves on Spotify and Apple Music or exclusive merchandise drops.
Performance data will let them see how well their posts and songs are faring, and artists will have the ability to highlight fan videos in a Music Tab Fan Spotlight section of their profile.
R.I.P., TikTok Notes
TikTok Notes, the stand-alone Instagram competitor application the company began testing in Australia, Canada, and Vietnam last April, will shut down May 8.
The app is being shuttered in favor of ByteDance corporate sibling Lemon8, with the company saying in a notice to TikTok Notes users that the decision “was not made lightly,” and that “Lemon8 is a lifestyle app that offers a similar experience to TikTok Notes,” with “even more features.”
Other TikTok News
- The platform began adding ALT text support for photo posts.
- QVC Group began hosting 24/7 live shopping streams on TikTok featuring its brands, products, and talent.
- TikTok and Major League Soccer announced an extended multiyear agreement to renew their strategic partnership.
YouTube
No Shortage of Shorts Tools
YouTube is rolling out five new creation tools for its YouTube Shorts short-form video option.
- An improved video editor lets creators perform tasks including precise adjustments and edits to the timing of each clip with zooming and snapping, rearranging or deleting clips to create a rough cut, adding music or timed text, and previewing content.
- Another new tool will enable creators to align clips with the rhythm of songs they choose.
- Photos from creators’ galleries can now be used in templates, and effects will be added to those templates soon, as well. The original creator of a template is automatically attributed when that template is used.
- Image stickers will soon be usable in Shorts.
- Finally, artificial intelligence stickers can be generated via a simple text prompt.
YouTube Turns 20
The Google-owned video platform marked its 20th anniversary by sharing some fun facts.
- More than 20 million videos are uploaded to YouTube every day.
- YouTube Music and YouTube Kids are each turning 10 this year, and the former went by the code name “Woodstock” before it was launched.
- YouTube users averaged more than 100 million comments on videos on a daily basis throughout 2024, and, in turn, creators hearted comments from an average of 10 million viewers every day.
- Videos on the platform received an average of 3.5 billion likes per day.
- The five fastest music videos to reach 1 billion views were: Adele, “Hello,” 88 days; Ed Sheeran, “Shape of You,” and Luis Fonsi, “Despacito ft. Daddy Yankee,” 97 days each; J Balvin and Willy William, “Mi Gente,” 103 days; and ROSÉ and Bruno Mars, “APT.,” 105 days.
YouTube also shared a look at some upcoming features:
- YouTube TV subscribers will be able to build their own multiview screens with select non-sports content, starting with a small group of popular channels.
- More creators will gain the ability to voice-reply to comments on their videos.
- Ask Music, available for YouTube Premium and YouTube Music subscribers on Android and iOS, lets people describe the type of mood they are in and create personalized radio stations. It began rolling out to English-language subscribers in select countries.
- YouTube Premium subscribers on mobile devices now have access to 4x playback speed.
- An upgrade to YouTube TV, coming this summer, includes more simplified navigation, playback, better quality, and streamlined access to comments, channel information, and subscription options.
Finally, the platform shared “hidden” existing features that not all users know about:
- Creators can add related videos—live videos, long-form videos, or other Shorts—to their Shorts.
- Parents of YouTube Kids users can use “Approve Content Yourself” mode to hand-select content they want their children to be able to access.
- Desktop keyboard shortcuts include using the left and right arrows to rewind or fast-forward, respectively, by five seconds, as well as pausing a video by tapping the spacebar.
- The Song Search feature on the Android YouTube and YouTube Music apps lets people identify tunes and add them to their playlists.
Other YouTube News
YouTube announced its support for the NO FAKES Act of 2025, introduced by Sens. Chris Coons (D-Del.) and Marsha Blackburn (R-Tenn.) to curb the spread of unauthorized digital replicas.
The YouTube Culture & Trends team released a report on the use of virtual creators, animated avatars, and digital personas on the platform.
The platform released a guide for transitioning long-form content to YouTube Shorts.
Taking On CapCut With Edits
Instagram released new stand-alone video creation app Edits, a potential competitor to CapCut, which is owned by TikTok parent ByteDance.
Edits was designed to help creators make videos directly on their phones, for sharing on all platforms, through a dedicated space that eliminates the need for multiple apps. Videos can be posted to any platform without added watermarks.
The app features camera capture of up to 10 minutes, easy project management, and editing tools including a frame-accurate timeline with clip-level editing, auto-enhance features, and effects like green screen and transitions.
Edits also provides real-time feedback on factors that can affect a video’s distribution, such as skip rate.
Features that will be added to Edits soon include:
- Keyframes: Pinpoint exact moments for adjustments to a video’s timing, motion, and effects.
- Modification: Quickly change the look and feel of videos with AI effects.
- Collaboration: Easily share drafts with friends, other creators, or brands for feedback and creative builds.
- Creativity: More fonts, text animations, transitions, voice effects, filters and music options, including royalty-free options.
Edits was downloaded roughly 702,900 times on iOS devices during its first two days of availability, and as of April 24, it tallied 1.2 million iOS downloads and 5.9 million Android downloads, according to app intelligence provider Appfigures.
Threads Ads Expanding
Instagram is expanding ads in stand-alone app Threads to all eligible advertisers worldwide and adding access to inventory filter.
Placement in the Threads feed will be on by default for campaigns using Advantage+ or manual placements, and advertisers can opt out of Threads feed via the latter.
Instagram said the ads are rolling out in select markets at launch, with more to be added.
Reels in a Blender
The new Blend feature from Instagram lets users create custom, personalized Reels feeds for themselves and their friends, on an invite-only basis, with a single friend or a group chat.
Blend feeds are updated with new content every day.
Users will see notifications if someone in the group reacts to a Reel.
Blend feeds can be created by opening a one-on-one or group direct message chat and tapping the new Blend icon at the top, and users can then invite people to join.
Updates to Threads for the Web
The web experience for Threads migrated from Threads.net to Threads.com, and several new features were added:
- When using a single-column view, people can now see their custom feeds at the top of the web page, in the same order as they appear on mobile.
- Liked and saved posts can be accessed through the main menu icon, so users can easily revisit conversations that stand out to them.
- Columns can be added by clicking the new column icon on the right-hand side of the screen for a faster way to customize the display.
- Threads posts can be copied as images instead of using screenshots, so they can be included in posts on Instagram and other apps.
- Clicking the “+” button in the bottom right corner of the screen reveals a pop-up composer that follows users as they scroll their feeds, allowing them to post whenever something inspires them.
- Instagram is testing a new feature that allows users to upload the list of people they follow on other apps to Threads, starting with X.
Other Instagram News
- Instagram detailed several initiatives to ensure the safety of its teen users and keep their parents involved, including sending notifications to parents encouraging them to ensure that their teens provide their proper ages and activate teen accounts settings, with AI used to help detect those not providing their proper ages, as well as adding more protections to teen accounts, including prohibiting users under 16 from going live or bypassing protections from unwanted images in DMs without the permission of a parent.
- The platform shared three takeaways from an interview by Head of Instagram Adam Mosseri on a creator-focused podcast: Instagram’s main feed is the most important place for creators to post; DMs are a crucial spot to share content for creators; and Instagram is doubling down on search engine optimization, both on and off the app.
- Instagram is testing a feature that lets users share locked Reels that can only be viewed after inputting a code and a provided hint.
Can the Spam
Facebook announced steps to cut down on spammy content on its platform in favor of authentic creators.
Accounts that attempt to game the algorithm to increase views, quickly reach higher follower counts, or gain unfair monetization advantages will have their reach lowered, or limited to their followers in some cases, and not be eligible for monetization.
Facebook shared the following examples: “Some accounts post content with long, distracting captions, often with an inordinate amount of hashtags, while others include captions that are completely unrelated to the content—think a picture of a cute dog with a caption about airplane facts. Accounts that engage in these tactics will only have their content shown to their followers and will not be eligible for monetization. Spam networks often create hundreds of accounts to share the same spammy content that clutters people’s Feed. Accounts we find engaging in this behavior will not be eligible for monetization and may see lower audience reach.”
The social network is also going after fake engagement, limiting the visibility of comments detected to be part of coordinated fake engagement, while also continuing to remove fake pages created solely to inflate reach.
Facebook added to its proactive detection of and enforcement against accounts pretending to be creators, and its Moderation Assist comment management tool can now detect and automatically hide comments from people potentially using fake identities.
Finally, Facebook continued to refine its Rights Manager feature that helps creators protect their intellectual property.
Snapchat
Sponsored AI Lenses
Snapchat introduced a new ad format, Sponsored AI Lenses, which lets brands use the platform’s generative AI technology to enable users to see themselves in new ways such as with 1990s hairstyles, in the Wild West, or wearing the latest styles from the runway.
The company said Sponsored AI Lenses generate personalized, AI-drive images that put users in the center of unique brand moments, helping to drive engagement and, potentially, virality.
Snapchat added that brands running Sponsored AI Lenses campaigns are placed at the forefront of the app’s camera, giving them access to 25% to 45% more impressions in a single day than other types of campaigns.
Recognizing Affiliates
The new Snapchat Affiliate Program enables creators, marketers, and publishers to earn rewards for qualified advertisers that they refer to the platform.
Snapchat partnered with PartnerStack to power the initiative, which gives affiliates the opportunity to:
- Teach other small businesses how to effectively reach valuable Generation Z and millennial audiences on Snapchat through engaging mobile-first campaigns.
- Create compelling content that highlights the power of Snapchat’s innovative ad formats, from immersive AR Lenses to dynamic Collection Ads.
- Help brands unlock new levels of growth by sharing proven best practices, real-world strategies, and inspiring creative examples.
- Collaborate with a diverse, global network of digital advertising innovators who are shaping the future of the industry, together.
Agency Partner Program
Snapchat expanded on the Snap Advanced Partner Program it debuted last April with the launch of the Agency Partner Program.
The new initiative is aimed at helping agencies of all sizes succeed on the platform, and it works on a new tiered badging system to better cater to each agency’s needs.
The Strategic Agency Partner tier elevates the existing Snap Advanced Partner Program badge for high-performing agency partners, while the Agency Partner tier was created for agencies with high growth potential.
Snapchat also rolled out a new Agency Partner Hub with resources such as certification, training, and partners-only content like best practices, case studies, and insights.
Eligible agencies will work with dedicated Snapchat agency partner representatives, and they will be showcased in the Snapchat Partner Directory once they meet the program’s requirements. They will also gain access to:
- Dedicated one-on-one support, including strategic guidance, signal optimization support, and quarterly roadmap updates.
- Training and resources such as exclusive access to the Agency Partner Hub, webinars, private newsletters, and office hours.
- Special offers like client coupons and opportunities to test new ad products.
Other Snapchat News
- Snapchat now has more than 900 million monthly active users.
- The company scrapped the simplified version of the Snapchat app that it had been testing for the past seven months, saying that its most engaged users prefer a five-tab layout. The platform will instead feature a revised five-tab layout with easier access to Spotlight and Stories.
- The platform introduced a new Snapchat Family Safety Hub, developed with guidance from Common Sense Media.
- Grace Kao was promoted to chief marketing officer, taking over for chief creative officer Colleen DeCourcy, who is leaving the company later this year. Kao had been vice president of consumer and business marketing.
- Snapchat introduced Snap School sponsorships, which enable advertisers to sponsor Snap School events, where creators learn key skills for building relationships with brands and earning money on the platform. Topics covered include best practices, engagement strategies, and tips for building a follower base and monetizing content.
- The company announced its support for the TAKE IT DOWN (Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Websites and Networks) Act, which makes the publication of non-consensual intimate imagery a federal criminal offense and requires platform to take down such content within 48 hours of a request from the victim.
- Snapchat, Publicis, and NRG teamed up on a report detailing the latest consumer trends reshaping travel purchases in 2025.
- The company marked the one-year anniversary of its “Know2Protect” public awareness campaign about the risks of child sexual exploitation and abuse online, in partnership with the Department of Homeland Security, by announcing plans to double down on its efforts.
Automate Campaigns With Pinterest Performance+
Pinterest Performance+ gives advertisers on Pinterest new ways to optimize their campaigns so that they can focus on strategy instead of time-consuming tasks.
The company said early adopters are seeing 20% lower costs per action for catalog sales campaigns, with 50% fewer inputs required to create those campaigns.
Pinterest Performance+ helps handle audience targeting and creative optimization, with smart budget management to identify missed opportunities, automated bidding adjusting for lower costs and maximum outcomes, and creative tools to help brands scale content effortlessly.
Enhanced targeting helps advertisers expand their reach beyond keywords and interests, using visual search technology to help serve ads to the most relevant people.
Labeled
After testing a feature for months where image Pins that Pinterest detects may have been generated or modified using gen AI are labeled, the platform is rolling out those labels worldwide.
Also being rolled out globally are tools that allow Pinterest users to control how much gen-AI-generated content they see on the platform.
“As people encounter AI-generated content on Pinterest, we are empowering our users to make more informed choices about the content they see,” Chief Technology Officer Matt Madrigal wrote in a blog post. “Gen AI content on Pinterest should enhance users’ ability to discover and act on their inspiration, and we are intentionally approaching this new landscape in a thoughtful way that benefits everyone on Pinterest.”
Other Pinterest News
- The Annual Pinterest Wedding Trends Report was released.
- Free learning platform Pinterest Academy now offers a Pinterest Performance Essentials skills badge, which can be earned by completing a series of 10 performance-focused courses on how to maximize lower-funnel campaign results.
- Pinterest Academy also introduced new learning paths and how-to videos.
Meta
Meta AI App Launches
Meta introduced a stand-alone Meta AI App, giving its Llama 4-powered personal assistant its own home.
The company said the app learns users’ preferences, remembers context, and is personalized for each user, and it includes a Discover feed where people can see how other people are using the app.
Meta AI App is now the companion app for Meta AI glasses, and it is connected to meta.ai so users of the assistant on Facebook, Instagram, Messenger, and WhatsApp can pick up where they left off.
Meta said it improved its underlying model for voice chat, making responses more personal and relevant, as well as more conversational in tone.
The app integrated with other Meta AI features, such as image generation and editing.
There is also a voice demo built with full-duplex speech technology that users can toggle on and off to test, delivering a more natural voice experience trained on conversational dialogue.
Meta AI on the web was also upgraded to include voice interactions and the new Discover feed, as well as optimization for larger screens and desktop workflows, with an improved image generation experience, more presets, and new options for modifying style, mood, lighting, and colors.
Other Meta News
- Meta said it will begin training its AI models in the European Union on interactions people have with the technology, as well as public content shared by adult users on Meta products and surfaces.
- The company shared a guide to its Meta Advantage+ AI-powered automated ad products.
- Meta AI is now available via Ray-Ban Meta glasses in Austria, Belgium, Denmark, Finland, Germany, Norway, and Sweden, and advanced AI features were added for the devices in the U.K.
- The company’s board of directors welcomed two new members: Stripe Co-Founder and CEO Patrick Collison and BDT & MSD Partners Vice Chair, President, and Head of Global Client Services Dina Powell McCormick.
- Finally, Booz Allen is deploying a fine-tuned version of Meta’s open-source AI model, Llama 3.2, aboard the International Space Station National Laboratory.
Video and More Video
LinkedIn is doubling down on its investment in video through its Wire program, renamed BrandLink, giving brands the chance to align with editorial content from top creators and publishers.
Creators that are part of the initiative include Steven Bartlett, Bernard Marr, Allie K. Miller, Rebecca Minkoff, Candace Nelson, Guy Raz, Gary Vaynerchuk, and Shelley Zalis.
And newly onboarded publishers include ADWEEK, Condé Nast, Der Spiegel, Dynamo, Entrepreneur Media, Fast Company, Front Office Sports, Inc. Magazine, Morning Brew, Penske Media, The Washington Post, USA Today, and WaitWhat.
Brands on the professional network can sponsor new Shows by LinkedIn, collections of exclusive video content produced by creators and publishers on key topics such as AI, female leadership, and small business.
LinkedIn said advertisers using BrandLink are seeing a 130% higher video completion rate and 23% higher view rate when compared with standard video ads, and members who view BrandLink content are up to 18% more likely to become a lead.
Verification Information
The new Verified on LinkedIn service enables partner platforms to integrate LinkedIn verifications, giving the professional network’s 80 million verified members a way to use their profile as proof of their identity on different online platforms.
Partners at launch include Adobe (through the Adobe Content Authenticity app and Behance platform), G2, TrustRadius, and UserTesting.
LinkedIn said internal research found that 65% of respondents are concerned about who they can trust online due to the spike in deceptive content fueled by new technologies.
The professional network will also expand its existing support for Content Credentials, a global technology standard for digital content provenance, by displaying the new verified identity information attached with the Adobe Content Authenticity app.
LinkedIn + Canva
LinkedIn is teaming up with design platform Canva on a new LinkedIn Ads app for Canva that enables brands to choose from a selection of new LinkedIn video templates to create video ads, or design their own.
Internal LinkedIn data shows that video uploads on the platform are up 34% year over year, and video content draws 1.4 times more engagement than other formats.
Other LinkedIn News
- The professional network shared data on AI literacy skills within the C-suite, finding that: Three times more C-suite executives worldwide are adding AI skills such as prompt engineering and gen AI tools than two years ago; leaders are 1.2 times more likely to add AI literacy skills than the rest of the workforce; 88% of leaders say helping their business speed up AI adoption is their priority this year; and 51% of companies integrating AI are seeing revenues increase by 10%.
- Parent company Microsoft shared its financial results for its fiscal third quarter of 2025, and LinkedIn highlights include: More than 1 billion professionals use the platform globally; LinkedIn revenue was up 7% year over year for the quarter; time spent watching videos on the platform rose 36%; comments were up 32%; and subscriber growth for LinkedIn Premium was up 75% quarter over quarter for premium page offerings for small and midsized businesses.
- LinkedIn unveiled its Future of Work Fund, a $3 million investment in leading nonprofit innovators around the world that are harnessing AI to drive economic inclusion.
- Alex Rynne, Senior Content Lead at LinkedIn, sat down with Purna Virji, Principal Consultant at LinkedIn and best-selling author of High-Impact Content Marketing, to share actionable insights for crafting impactful video content, while exploring trends and strategies to dominate video marketing in 2025.
- Following LinkedIn’s acquisition of Tumult Labs, a startup that provides privacy-preserving data analytics for enterprises, the professional network announced that Michael Hay, Ashwin Machanavajjhala, Gerome Miklau, and other members of the Tumult Labs team will join LinkedIn.
- Finally, the professional network shared its “one-stop shop” for tips on creating LinkedIn video ads.
Reddit Answers Adds Google Gemini
Gen AI chatbot Google Gemini was integrated into the Reddit Answers conversational AI search tool.
The two companies said that incorporating Gemini into Reddit’s Vertex AI platform to build AI agents will improve search relevance and provide quick answers for users.
Other Reddit News
- The platform’s machine learning-powered localization and translation is now available in Hindi, with Bengali to follow.
X
4K Video Support
Select creators on X are gaining the ability to upload videos in 4K resolution, and the feature will soon be rolled out to all X Premium subscribers.
The addition of 4K video brings video content on X in line with that on other platforms, such as Vimeo and YouTube.
Other X News
- The platform’s Grok gen AI-powered chatbot now remembers conversations, enabling it to deliver personalized responses to users who ask for advice or recommendations.
Discord
Change at the Top
Humam Sakhnini joined Discord as CEO, succeeding Jason Citron.
Citron co-founded Discord with Stanislav Vishnevskiy and has served as CEO since its inception, and he will remain on the platform’s board of directors and transition to a role as Advisor to the CEO.
Sakhnini has more than 15 years of gaming industry experience, most recently as Vice Chairman at Activision Blizzard, following a stint as President of King Digital Entertainment.
Business Is Personal
The Meta-owned messaging app introduced several features enabling users to control their interactions with businesses.
Users can only receive messages from businesses if they opt in, which can be done on the app, via the business’ website, or in a store, if applicable.
People can block and report businesses at any time for reasons such as the information no longer being relevant to them or not having signed up to receive messages from that business.
Users can also share feedback on messages with businesses via the interested and not interested buttons.
Brands on the WhatsApp Business app can now use business broadcasts, a paid feature to ensure that they are thoughtful about the messages they send.
There is a limit on the number of messages that a business can send to a user, in the interest of minimizing inbox overload.
Finally, businesses using the WhatsApp Business Platform API (application-programming interface) can only initiate messages on WhatsApp using pre-approved templates.
Keeping Things Private
WhatsApp introduced a new Advanced Chat Privacy setting that helps ensure that content from chats and groups is not shared outside of the app.
When the setting is toggled on, users are blocked from exporting chats, auto-downloading media to their phones, and using messages for AI features.
The new setting is rolling out to all users globally in the latest version of the app.
More New Features
WhatsApp introduced several new features:
- An Online indicator in group chats displays who is online in real-time right under the name of the chat.
- Users can control their group chat notifications by accessing the new Notify for setting and choosing Highlights, which limits notifications for @mentions, replies, and messages to saved contacts. or All to receive all notifications.
- Events can now be created in one-on-one conversations, and users can also RSVP as maybe, invite a plus one, add an end date and time for longer events, and pin events in chats.
- Users can see other users’ reactions and tap the one they wish to share.
- Documents can now be scanned and sent directly from WhatsApp on iPhones.
- WhatsApp can be set as an iPhone’s default messaging and calling app.
- A new dedicated tab lets users make new calls, share call links, and manage their call history, all in one place.
- iPhone users can now pinch to zoom in on a video while on a video call.
- Another person can be added to an ongoing one-on-one call directly from a chat thread by tapping the call icon and choosing Add to call.
- A technology upgrade was implemented to make video calls more reliable and improve the quality.
- The new Updates tab keeps Status and Channels separate from personal chats.
- Channel administrators can instantly record and share videos of up to 60 seconds with followers, and they can also share a unique QR code that links directly to the channel.
Other WhatsApp News
- Music can now be added to WhatsApp Status updates.
BeReal
BeReal, the social media app darling of 2022, launched an advertising platform in the U.S.
The app had already been running ads in other markets, including the U.K., with advertisers such as Amazon, Levi’s, Netflix, and Nike. And it began testing ads in the U.S. last year.
Ads resemble posts from users on BeReal, with a front-facing picture taking up most of the canvas and a smaller, back-facing picture overlaid in the upper left corner.
Brands can run targeted ads in user feeds or opt to run a takeover campaign on the app for one full day.
BeReal claims to have over 40 million global monthly active users, including roughly 5 million in the U.S., and it said more than one-half of its users are active six days per week, with 70% posting daily, and 85% in the Generation Z demographic.
Substack
A Touch of TikTok
Substack began rolling out a scrollable video feed in its app, mirroring that of TikTok.
The platform said earlier this year that it would begin allowing creators to monetize videos and publish video posts directly via its app.
Brands That Stay on Trend
Dianna Mateos takes her Acura out for date night.
@dianna.mateos Date nights have never been better 🥰 @acura #acurapartner ♬ original sound – Dianna Mateos✨
Goodbye to Courtney Sarracino’s braids, with help from Ulta Beauty.
@courtneysarracino #UltaBeautyPartner Time to say goodbye to my braids! I loved these ones sm🤎✨ Nothing better than a midday Ulta Beauty run😌🤌🏾 also super excited that Cécred is now exclusively available at @Ulta Beauty!! #UltaBeauty ♬ Mouse click sound – moromi
Angie Cocuzza awkwardly orders a chicken burrito from Qdoba.
@acooz31 Cheese or no cheese, BOGO burritos still apply 😎 #sponsored today’s your day to click the link in my bio & sign up for QDOBA Rewards to get your free burrito 🌯 for National Burrito Day with a purchase of an entree and drink 🥤 #millennial #nostalgia #early2000s #QdobaPartner #QDOBA #QDOBAMexicanEats #BOGO take advantage of National Burrito Day at @QDOBA ♬ 3 Feet from Gold – MAWR
Open Influence’s team stays on top of the latest trends and is here to help you maximize your creator campaigns. Open Influence is a leading global creator marketing agency dedicated to creating engaging campaigns.
