We are proud to announce that Maggie Reznikoff, Chief Client Officer at Open Influence, has been elected to the Ad Council’s Board of Directors, joining
THE SHIFT Brands got good at picking creators and worse at letting them work Brands have become far more sophisticated about choosing creators and far
Before November draws to a close with the distribution of Thanksgiving leftovers and the unofficial kickoff of retail’s Super Bowl, the holiday shopping season, other
Most Brands Run Creator Marketing Like a Light Switch An always-on creator program is a year-round approach built on a 12-month plan where the brand
The month of October closes with its most popular holiday, but brands and creators have plenty of other key dates to keep them busy before
School is back in session, and summer is heading toward its unofficial and official end, but pumpkin spice is beginning to appear in drinks and
August, the month when people begin to wave goodbye to summer, may be devoid of major holidays, but there are still some noteworthy dates on
Milan is not a city that performs for you. It doesn’t try to impress you the way Rome does, or seduce you the way Venice
New York doesn’t ease you in. It starts at full volume and stays there. Between client dinners in the West Village, morning meetings in Midtown,
