
On the Radar
We asked our Talent Relations Director, Makenna Peach, to share the creators she can’t stop talking about. Her criteria went far beyond follower counts. For

We asked our Talent Relations Director, Makenna Peach, to share the creators she can’t stop talking about. Her criteria went far beyond follower counts. For

Why heads of creator marketing are the new power brokers By Leah Marshall, Vice President, Digital & Influencer Marketing at ANA In May, the investment

She built her audience one artist encounter at a time — and never stopped showing up. Krystal Bee didn’t set out to be a content

The industry told Jessica Marchi her accent was a problem. She made it the whole brand. After years of being told that being Italian would

Jay Valentino started creating in 2014 because his friend Jairo — yes, that Jairo — believed in him before he believed in himself. Jairo was

People told Jairo Orozco his whole life that he was funny and should do something about it. One day he did. He went online, started

Cristian Garcia didn’t set out to build a platform. People were curious about his family — a little person husband, an average-height wife, bilingual kids,

By Leo Garcia, Operations & Partnerships at YouTube If there is a singular truth I have uncovered across my professional life, it is that change

By Jasmine Enberg, CEO and Co-Founder, Scalable A creator’s follower count has never mattered less. But that doesn’t mean it doesn’t matter at all.