As the Creator Economy Evolves, So, Too, Does VidCon
June 30, 2026
The Annual Gathering Has Come a Long Way From Its Birth in 2010 By David Cohen, Industry Expert, Editor, and Writer Creators have always been
Category: News
Where Creator Marketing Goes From Here
June 30, 2026
By Alex Dahan, CEO & Founder, Open Influence Creator marketing is no longer the experimental line in the budget. It is the budget. After more
Creators Establish a Beachhead at Cannes Lions 2026
June 30, 2026
By David Cohen, Industry Expert, Editor, and Writer Creators attending the annual Cannes Lions International Festival of Creativity have come a long way, from hoping
The Influencer Blind Spot: Unlocking the Social Commerce and Innovation Potential of Influencers and Creators
June 29, 2026
Dr. Ulrike Gretzel, USC Annenberg Center for Public Relations, University of Southern California Most marketers have come to terms with the important roles that influencers
Social Platforms Unveil New Features at Cannes as U.S. Prepares 250th Anniversary Celebration
June 29, 2026
Independence Day will be a little different this year, as the United States celebrates its 250th birthday. The first full month of summer also includes
The Creator Economy Solved a Problem Brands Didn’t Know They Had
June 18, 2026
For years, creator marketing was treated as a specialty function. A social team initiative. A campaign line item. A way to reach audiences that had
Rapid Fire Question
June 17, 2026
What’s your best advice for brands planning their holiday creator strategy right now? The brands that win the holiday season start early and think relationally:
The Creator Playbook Everyone Is Using Is Already Outdated
June 15, 2026
We talk about the creator economy like the rules are settled. Find the right creators. Brief them. Launch. Measure. Repeat. But there’s a new category
On the Radar
June 11, 2026
We asked our Talent Relations Director, Makenna Peach, to share the creators she can’t stop talking about. Her criteria went far beyond follower counts. For