What Is the Creator Economy & Why Is It Booming?
October 11, 2024
The digital age has given rise to a new wave of entrepreneurs, creative professionals, and self-starters who are shaping the way we consume and engage
10 Wellness Trends Health Influencers Are Promoting This Year
October 11, 2024
As the wellness industry continues to evolve, health influencers are at the forefront, shaping trends and influencing the decisions of millions of health-conscious consumers. In
How Snapchat Creators Are Shaping Gen Z’s Buying Habits
October 11, 2024
Over the years, social media platforms have become an integral part of how younger generations interact with the world around them. Among these platforms, Snapchat
Uber and Open Influence Win OMMA Award for Best Automotive Campaign
October 11, 2024
We are beyond proud to announce that Open Influence, in partnership with Uber, has won the Best Automotive Campaign award at this year’s OMMA Awards.
TikTok Extends Subscriptions to More Creators, Plus All the News From Meta Connect and the Snap Partner Summit
October 4, 2024
Halloween is the most popular holiday in October, but there are plenty of other notable days before we get to candy, costumes, and trick-or-treating. October
Creator Marketing During an Election Cycle
September 17, 2024
What to Do, What to Avoid, and How to Prepare Election years present special challenges in the creator marketing sector, particularly in the fourth quarter,
TikTok Spotlight, Instagram Photo Dumps, and YouTube Gets Tighter With Shopify
September 4, 2024
The temperatures are starting to drop, the leaves are starting to fall, the footballs are starting to fly, and school is back in session. Fall
Thoughts From the Inaugural White House Creator Economy Summit
August 22, 2024
While Joe Biden Is ‘Looking for a Job,’ Members of His Administration Held Court With Influencers The creator economy is so hot that even outgoing
Views Become the Primary Metric Across All Instagram Content
August 20, 2024
The Change Delivers Consistency On-Platform and With Other Platforms One second is all it takes. Instagram announced earlier this month that it will sunset its
