How to Find the Perfect Food Influencer for Your Brand
November 14, 2024
How to Find the Perfect Food Influencer for Your Brand: A Complete Guide for Marketers Food influencer marketing has proven to be one of the
Influencer Marketing ROI: Key Metrics That Matter
November 14, 2024
Influencer marketing is a powerful strategy for building brand awareness, fostering community, and driving measurable business results. The most effective brands recognize that success isn’t
How Fitness Influencers Are Changing Exercise Trends
November 13, 2024
The Rise of Fitness Influencers: How They’re Changing the Way We Exercise Fitness influencers are reshaping the way people perceive health and exercise. These online
TikTok Advertising Gets Smart+, New YouTube Shorts Features, and the Latest Social Media Updates
November 6, 2024
In November, we go to the polls, honor those who served, feast while watching football, and shop until we drop. November is also Men’s Health
Creator Marketing for Highly Regulated Industries
October 30, 2024
Introduction Highly regulated industries such as alcohol, cannabis, financial services, gambling, and healthcare/pharmaceuticals can be fertile ground for creator marketing campaigns, but great care must
What Is the Creator Economy & Why Is It Booming?
October 11, 2024
The digital age has given rise to a new wave of entrepreneurs, creative professionals, and self-starters who are shaping the way we consume and engage
10 Wellness Trends Health Influencers Are Promoting This Year
October 11, 2024
As the wellness industry continues to evolve, health influencers are at the forefront, shaping trends and influencing the decisions of millions of health-conscious consumers. In
How Snapchat Creators Are Shaping Gen Z’s Buying Habits
October 11, 2024
Over the years, social media platforms have become an integral part of how younger generations interact with the world around them. Among these platforms, Snapchat
Uber and Open Influence Win OMMA Award for Best Automotive Campaign
October 11, 2024
We are beyond proud to announce that Open Influence, in partnership with Uber, has won the Best Automotive Campaign award at this year’s OMMA Awards.
