She built her audience one artist encounter at a time — and never stopped showing up.
Krystal Bee didn’t set out to be a content creator. She was working on a morning radio show in Los Angeles when Instagram launched, and she started documenting what was right in front of her: artists in the studio, celebrities coming through, the everyday energy of live radio. The audience followed naturally. From there, she evolved into one of the more grounded voices in lifestyle and entertainment — a creator whose followers have watched her move through every stage of life, not just the highlight reel.
How did your content creation journey begin?
I was on a morning radio show in Los Angeles. This new thing had just come out called Instagram, and I started creating content, literally of just our day-to-day of working in radio. Artists that came in, celebrities that came in. Those gained a lot of traction, which kind of naturally led me to become a content creator.
What do you do when you’re not online?
When I’m not on the internet, I do like working out, specifically swimming. I’m a former swimmer and water polo player, so I do love being in the water, and that’s so secluded from everything. You can’t listen to music there. You can’t be on a phone or watch TV. It’s literally you, the water. I kind of love that disconnect.
What is your go-to ritual after posting?
I post something, and I wish I could be the person who would just leave my phone and let it be — and I tell myself I’m going to do that, and then that never happens. I’m always checking who liked it. And it’s always my mom first, of course. But I want to try and be better at the post-it, leave it, forget it approach.
What advice would you give yourself when you first got started?
Stop second-guessing the content you’re posting. You have gained this following for authentically showing who you are. My followers know my family. That’s who I am. I’m very family-oriented. Just post it. Just don’t be scared.
What is your favorite app?
Two currently. One is Duolingo — I haven’t missed a day, I’m trying to get better at my Spanish. And then CapCut.
What is your favorite campaign you’ve worked on?
My favorite has been for Adidas. I’ve done a few campaigns with them revolving around the national women’s Mexican soccer team — the jersey launch, and then a few other soccer campaigns. As a former soccer player, that was really cool and kind of full circle for me.
Watch her full interview here!