
When AI Becomes the New Co-Pilot of Creator Marketing
By: Karim De Martino, SVP International Business Development, Open Influence For years, creators have been trying to understand a force that had already shaped their

By: Karim De Martino, SVP International Business Development, Open Influence For years, creators have been trying to understand a force that had already shaped their

By: Christa Zambardino, SVP – Head of East Coast Partnerships Throughout my career, I have been fortunate to learn from some of the most accomplished

By Aniam Garavito, Content Creator I’m Aniam, a New York-based creator behind @__aniam, where my husband Juan and I document our life in the city

By Sierra Moore, Senior Creative Director, Open Influence For years, the argument has been the same: the future of entertainment is social. That future has

After building a community of nearly 150,000 followers, I’ve learned that LinkedIn works best when you treat it as a living portfolio and a carefully

By: Alexandra Mathieu, Head of Creative Strategy, VP, Open Influence For years, the creator economy was defined by content. Followers. Views. Engagement. Brand deals. But

As a father of three, I’ve learned that back-to-school isn’t a shopping moment; it’s a life transition. The brands that win are the ones that

As temperatures begin heating up in June, social media managers’ calendars remain red-hot, as well. Juneteenth and Father’s Day anchor the month on the 19th

What’s that you say? Possible 2026 wasn’t a creator marketing conference? Open Influence Vice President of Partnerships Allison Spagle and VP of Brand Partnerships Willis