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I'm a Creator

A Quick Guide to Always-On Creator Marketing, Plus 2024’s Key Social Media Holidays

December 21, 2023

Creator marketing campaigns tied to holidays, product launches, and other special events are key for brands, as well-executed content promoting those events helps lead to

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What Will the Next Year Bring for Brands, Influencers, and Platforms?

December 12, 2023

The prediction game is always a tough one to play. After all, who would have thought at this time in 2022 that 2023 would be

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Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays

December 4, 2023

As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the

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Will Creator Marketing Surge on LinkedIn in 2024?

December 4, 2023

Creator marketing is heading for a surge on another social networking platform in 2024, but that platform isn’t a newcomer: It launched in 2003, well

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Why Brands Should Be Paying Attention to the Rise of Social SEO

November 17, 2023

Introduction  The internet is haunted by the ghosts of search engines past—AltaVista, Ask Jeeves, Excite, and Lycos come to mind. Yahoo became the early king

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Influencer agencies biggest holidays are here

Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays

November 3, 2023

The trick-or-treaters have stopped ringing the doorbell, the leaves have changed colors and fallen off the trees, and planning for Thanksgiving dinner is underway. Planning

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creator marketing by older people

The Rise of the Granfluencers: Older Creators Are Making Their Presence Felt

October 25, 2023

The popular narrative is that social media is the domain of younger generations. Indeed, think tank Pew Research Center supports that theory, finding that most

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TikTok creators use the Roman Empire trend

Behind the Trend: How the Roman Empire Became a TikTok Sensation

October 11, 2023

Social media is constantly evolving, and some challenges, memes, and videos go viral instantly. Some social media trends stick around for the long haul, while

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The Release of the Forbes Top Creators 2023 List Provides Further Validation

September 28, 2023

Creators have continued to expand their influence, moving from the individual social media posts of the early creator economy days to opportunities in entertainment and

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