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I'm a Creator

Top Social Media Platforms Share Their 2024 Recaps, Instagram Trial Reels, YouTube Teams Up With CAA, and More

January 24, 2025

The top social media platforms have kicked off the year with their highly anticipated 2024 recap, showcasing the trends, features, and innovations that defined the

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Blog header photo that says "Black Creators to Follow in 2025"

Black Creators to Follow in 2025: Leading the Charge in Beauty, Food, Fitness, Fashion, and Lifestyle

January 23, 2025

Black creators continue to lead the charge in shaping global culture, creating impactful content that resonates across industries and platforms. From beauty and fitness to

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Open Influence Shares Its Creator Marketing Predictions for 2025

January 13, 2025

As we step into 2025, the creator marketing landscape continues to evolve, offering brands exciting opportunities to grow and connect with their audiences in new

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Long-Form High-Quality TikTok, YouTube Brings Brands and Creators Together, and More

December 11, 2024

While December is Christmas season for some, Hanukkah season for some, Kwanzaa season for some, and even Festivus for the rest of us, it is

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How to Find the Perfect Food Influencer for Your Brand

November 14, 2024

How to Find the Perfect Food Influencer for Your Brand: A Complete Guide for Marketers Food influencer marketing has proven to be one of the

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Blog header photo that says "Measuring Influencer Marketing ROI: What Metrics Really Matter?

Influencer Marketing ROI: Key Metrics That Matter

November 14, 2024

Influencer marketing is a powerful strategy for building brand awareness, fostering community, and driving measurable business results. The most effective brands recognize that success isn’t

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How Fitness Influencers Are Changing Exercise Trends

November 13, 2024

The Rise of Fitness Influencers: How They’re Changing the Way We Exercise Fitness influencers are reshaping the way people perceive health and exercise. These online

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TikTok Advertising Gets Smart+, New YouTube Shorts Features, and the Latest Social Media Updates

November 6, 2024

In November, we go to the polls, honor those who served, feast while watching football, and shop until we drop. November is also Men’s Health

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creator marketing for highly regulated industries

Creator Marketing for Highly Regulated Industries

October 30, 2024

Introduction  Highly regulated industries such as alcohol, cannabis, financial services, gambling, and healthcare/pharmaceuticals can be fertile ground for creator marketing campaigns, but great care must

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