We’ve Been Using LinkedIn Wrong
June 8, 2026
After building a community of nearly 150,000 followers, I’ve learned that LinkedIn works best when you treat it as a living portfolio and a carefully
The Creator Economy’s Next Act: Building Big Businesses
June 8, 2026
By: Alexandra Mathieu, Head of Creative Strategy, VP, Open Influence For years, the creator economy was defined by content. Followers. Views. Engagement. Brand deals. But
Why the Best Back-to-School Campaigns Focus on Parents, Not Products
June 8, 2026
As a father of three, I’ve learned that back-to-school isn’t a shopping moment; it’s a life transition. The brands that win are the ones that
TikTok and YouTube Debut Several Ad Products; Instagram Rewards Originality
May 29, 2026
As temperatures begin heating up in June, social media managers’ calendars remain red-hot, as well. Juneteenth and Father’s Day anchor the month on the 19th
Creator Marketing Becomes a Focus of Possible 2026: Creators Are Becoming Agencies, Brands, and Studios
May 7, 2026
What’s that you say? Possible 2026 wasn’t a creator marketing conference? Open Influence Vice President of Partnerships Allison Spagle and VP of Brand Partnerships Willis
Instagram Edits Turns One, and TikTok Teams Up With Cameo
April 29, 2026
April Showers have brought May flowers just in time for Mother’s Day, as well as the unofficial start of summer on Memorial Day. May is
New TikTok Ad Solutions, Shopping With Instagram Reels, and YouTube Creator Partnerships
March 30, 2026
As the Easter Bunny hops around while enjoying the lovely spring weather, marketers have other days to keep an eye on once they survive their
Shorter Festival, Lack of Hub Don’t Take the Shine Off Influencers
March 26, 2026
The 2026 edition of the South by Southwest conference and festival was different from past events in many ways. View this post on Instagram A
TikTok Local Feed, Snapchat Creator Subscriptions, and Dear Algo for Threads
February 23, 2026
Many people turn a little bit Irish for the day on March 17, but St. Patrick’s Day is far from the only noteworthy social media