We asked our Talent Relations Director, Makenna Peach, to share the creators she can’t stop talking about. Her criteria went far beyond follower counts. For Makenna, it comes down to cultural staying power, authentic community building, the ability to drive real-world action, and a point of view so distinct it simply cannot be replicated. Here are the eight creators she says should already be on your radar.
If Jake Amazing hasn’t made it onto your feed yet, give it a minute, because he’s impossible to miss. Armed with an uncanny ability to turn just about anything into a catchy, viral-worthy jingle, Jake has carved out a lane entirely his own. Whether he’s soundtracking major cultural moments or creating earworms for brands across every category, his content is equal parts creative genius and internet magic. His meteoric rise has already caught the attention of major artists like Lily Allen, and with momentum building by the day, he is quickly becoming one of social media’s most exciting breakout stars.
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The internet has plenty of creators, but very few true virtual besties, and RicoTaquito has mastered the art. Equal parts comedian, storyteller, and internet confidant, Eric Sedeño has built a devoted following by turning life’s most awkward, chaotic, and hilariously relatable moments into must-watch content. It is his rare ability to make audiences laugh while making them feel seen that has propelled Rico from creator to cultural mainstay, with momentum that shows no signs of slowing down.
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If you have spoken to a brand marketer lately, chances are Jenna Palek’s name has come up. Equal parts creator, entrepreneur, and community architect, Jenna has mastered something most influencers only talk about: turning digital engagement into real-world impact. From her beloved Fun on Weekdays platform to the sold-out buzz surrounding Barre to Brunch, she has created experiences that have audiences and brands eager to join the conversation. Jenna isn’t just having a moment. She is building a movement.
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Calling MKBHD a tech creator feels almost understated. Marques has become the definitive voice of consumer technology, earning a level of trust and influence that few creators in any category can claim. Whether he is reviewing the latest smartphone, interviewing tech’s biggest innovators, or breaking down the next wave of AI advancements, millions of viewers look to him as the ultimate filter between hype and reality. His perspective shapes conversations, influences purchasing decisions, and sets the tone for the industry at large.
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Clarke has mastered the kind of influence that simply cannot be manufactured. With an audience made up largely of Gen Z and young millennials, she has become a go-to creator for content that feels equal parts aspirational, relatable, and honest. Her followers don’t just watch her content. They root for her, celebrating every milestone, life update, and new chapter along the way. In an era where authenticity is often overused as a buzzword, Clarke embodies it naturally, and she is one for brands to keep their eyes on.
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With his signature blend of unfiltered storytelling, sharp observations, and reputation as a chaos queen, Bran has become one of social media’s most entertaining personalities. Whether he is recapping a wild weekend, introducing the internet to its newest catchphrase, or delivering the kind of brutally honest commentary that feels straight out of the group chat, his content keeps audiences coming back for more. What makes Bran’s rise so remarkable is his ability to turn everyday moments into cultural ones.
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If storytelling were an Olympic sport, Tefi would be bringing home the gold. Equal parts cultural commentator, entertainer, and internet big sister, she has built a devoted audience by making pop culture feel personal and personal stories feel universal. Her content effortlessly blends humor, heart, and insight, turning everything from celebrity headlines to life lessons into must-watch moments.
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KATHLEEN LIGHTS (@kathleenlights)
Long before creators were launching brands and building empires, KathleenLights was showing everyone how it was done. Widely regarded as one of the most trusted voices in beauty, Kathleen has spent years turning viewers into lifelong fans through her signature blend of expertise, authenticity, and unmistakable charm. From viral beauty content to the continued success of Lights Lacquer, she has built a career defined not by fleeting trends, but by genuine connection and staying power.