Decoding Influence: The Epic Rise of TikTok

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We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about the epic rise of TikTok.

More Gen Zers now use TikTok than Instagram in the U.S. In 2023, TikTok will also surpass Snapchat in total U.S. users.

Why is TikTok so popular? Is TikTok rewriting the rules of advertising? Director of Account Management, Maggie Reznikoff, joins CEO Eric Dahan to discuss the meteoric rise of TikTok and what marketers should know about the Chinese-owned short-video app.

In this episode, you will hear about:

  • The secret algorithm of TikTok.
  • How brands can create viral content.
  • The impact that TikTok has had on eCommerce.
  • The future of advertising using music and video.

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