MOVING FORWARD TOGETHER
Post Activity
Sponsored Posts
Organic Posts
Consumer State of Mind | Adapting to the #NewNormal
Sentiment Over Time
Sentiment Split
Trends & Resources
Tracking Reopening Conversations
As America and the world reopen, online discussions are evolving and getting louder and louder. On Twitter, conversations around #Reopening and #SixFeetApart have spiked since mid-April.
Tips for advertising in the new normal
- Understand how your brand fits into people’s lives during this developing situation – doing so can yield insights that help you make adjustments to your marketing approach and provide real value to your customers.
- Connect with consumers purposefully. Humanize and relate to your target audience. Brand messaging should instill a sense of bigger purpose. This will help your audience feel understood and connected to your brand.
- Be mindful of your brand’s campaign messaging and tone of voice.
Preparing for life + business in the Recovery phase
Consumers are already looking to the future with a sense of optimism and anticipation. However, we can’t expect consumers to immediately return to their old habits in one swoop. Fear and anxiety will be hurdles that brands will need to address during the “awakening” that we will all go through. Focusing on value-driven content will be critical to connect meaningfully with audiences.

Melissa Gitt | InDelight
Being stuck at home is a great time to de-stress, get organized, and enjoy the simple things in life! I love waking up in the morning, making my coffee and adding in my favorite @InDelight Hazelnut or Caramel Macchiato creamer (available at Walmart). It helps me stay on track and get tons of work done, plus takes my mind off of the real world right now! Are you a coffee person in the morning?! #CreamerNation #ad

The Way Forward | Marketing Through COVID-19 Recovery

Influencer Marketing During COVID-19, The Complete Guide

A COVID-19 Quick Guide for Influencer Marketing
#InMyScrubs - The Power of Human Connection

I RUFF you healthcare workers especially our nurses since today is National Nurses Day! 🥰🐾 Joining the #InMyScrubs challenge to support our frontline healthcare workers. Head to www.inmyscrubs.com to donate & lean more 🤗 All donations helps to feed healthcare workers sourced from local restaurants 😋@hashtag_inmyscrubs #NationalNursesDay #InMyScrubs

📷A HUGE THANK YOU to all the hard-working medical workers!!! 🙌❤️🏥Thank you for your endless dedication to making our world a safer place, for working tirelessly to combat Coronavirus and for taking care of all our loved ones. You’re making a huge difference, and we appreciate it so much! 🙏 We also wanted to share our participation in the @hashtag_inmyscrubs challenge!