Black creators continue to lead the charge in shaping global culture, creating impactful content that resonates across industries and platforms. From beauty and fitness to food, fashion, and lifestyle, their work not only inspires but also drives meaningful conversations and trends.
At Open Influence, we understand that no single list can fully capture the immense talent and diversity within the Black creator community. While the creators featured here are a small sampling, they represent the creativity, innovation, and authenticity that make this community so impactful.
1. @stoney_tha_great (TikTok: 743K, Instagram: 87.7K) – Comedy and Lifestyle
Stoney Tha Great is a breath of fresh air in the comedy and lifestyle scene. His humorous takes on everyday life combined with relatable skits have earned him a devoted following. With a unique blend of wit and charm, Stoney’s content transcends platforms, making him a must-follow for anyone seeking joy and laughter.
2. @jameshenry (TikTok: 4.3M, Instagram: 108.4K) – Comedy and Dance
James Henry’s dynamic energy has made him one of the most recognizable Black creators on TikTok and Instagram. Known for his hilarious comedy sketches and impeccable dance routines, James embodies the fun and spontaneity that these platforms thrive on. His versatility as a creator ensures there’s something for everyone in his content.
3. @thelydiahall (TikTok: 48K, Instagram: 4.3K) – Beauty and Skincare
Lydia Hall is redefining beauty standards with her in-depth skincare tutorials and beauty hacks. As a Black influencer, she emphasizes representation and inclusivity in the beauty industry. Lydia’s expertise and approachable demeanor make her a trusted source for skincare advice and product recommendations.
4. @jones_tiara (TikTok: 26.5K, Instagram: 14.1K) – Fitness and Wellness
Tiara Jones is a force in the fitness and wellness community. Her engaging workout videos, coupled with motivational content, inspire followers to prioritize their health. Tiara’s fitness routines are accessible, ensuring everyone can join her journey toward a healthier lifestyle.
5. @gene.lagos (TikTok: 1M, Instagram: 235.4K) – Food and Recipes
Gene Lagos’ culinary creations are a feast for the eyes and the soul. This talented Black chef shares easy-to-follow recipes that celebrate diverse cuisines, with a focus on comfort food and bold flavors. Whether you’re a novice cook or a seasoned chef, Gene’s content is both educational and mouthwatering.
6. @runwaynyc (TikTok: 152.6K, Instagram: 44.9K) – Fashion, Culture, and Street Interviews
Runway NYC brings the streets to your feed with engaging interviews and impeccable fashion inspiration. Highlighting street style and cultural trends, this account is a go-to for anyone who loves fashion with a story. Runway NYC’s unique perspective makes it a standout among Black influencers in the fashion industry.
7. @thenotoriouskia (TikTok: 184.2K, Instagram: 229.4K) – Fashion and Style
Kia Marie, also known as The Notorious KIA, is a trailblazer in fashion. Her keen eye for style and ability to mix high fashion with streetwear make her a standout Black creator. Kia’s content goes beyond clothing; she delves into self-expression and empowerment through fashion.
8. @yolandekelly (TikTok: 762.4K, Instagram: 283K) – Home and Interior Design
Yolande Kelly’s knack for interior design has earned her a loyal following. Her tips for creating beautiful and functional living spaces resonate with audiences looking to revamp their homes. Yolande’s content proves that home design doesn’t have to be complicated to be stunning.
9. @sincerelyonyi (TikTok: 105.6K, Instagram: 117.1K) – Lifestyle and Mom Content
Onyi is a powerhouse in the lifestyle and parenting niche. Her candid posts about motherhood, coupled with lifestyle tips, create a space where followers feel seen and supported. Sincerely Onyi’s content is both authentic and inspiring, making her a relatable figure for moms everywhere.
10. @desmondscott (TikTok: 1.3M, Instagram: 1.5M) – Chef and Dad
Desmond Scott seamlessly blends his roles as a chef and dad, offering content that’s equal parts heartwarming and delicious. From family-friendly recipes to behind-the-scenes glimpses of his life as a parent, Desmond’s content is a delightful mix that appeals to a broad audience.
How to Discover More Black Influencers
While this list highlights some of the most impactful Black creators in 2025, the digital space is vast. Use hashtags like #BlackCreators, #BlackInfluencers, and #BlackExcellence to explore more talented individuals making waves on Instagram and TikTok. Additionally, engage with content that resonates with you to support the algorithms in showcasing diverse creators.
Why Black Influencers Matter in 2025
The power of black influencers in shaping trends and fostering community cannot be overstated. These creators bring unmatched authenticity and cultural insight, which are vital for brands aiming to connect meaningfully with diverse audiences. Black creators offer a wealth of personalized expertise across beauty, food, fitness, fashion, and lifestyle, ensuring that brands can find the perfect partner for their marketing goals.
At Open Influence, we understand the value of working with top talent to craft campaigns that resonate. With over a decade of experience, we’ve built an award-winning platform that connects brands with influencers who deliver real impact. Our advanced analytics, machine learning capabilities, and extensive database of influencer data make us a trusted partner for brands across industries.
Open Influence: Connecting Brands with Top Black Creators in Your Industry
At Open Influence, we understand the power of working with black influencers to create campaigns that resonate authentically. Our proprietary platform allows us to identify the best black creators, analyze their performance metrics, and facilitate seamless collaborations that deliver real results.
Whether you’re looking to launch a beauty campaign, showcase a new fitness product, or create aspirational lifestyle content, Open Influence has the tools and expertise to connect you with leading black influencers who can amplify your brand message.
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Partner with Open Influence to Elevate Your Campaigns
As a global leader in influencer marketing, Open Influence has a proven track record of connecting brands with top black influencers and creators. Whether your focus is on beauty, food, fitness, fashion, or lifestyle, our team of experts is here to help you leverage the unique talents of these creators to achieve your marketing goals.
Ready to make a lasting impact with your brand? Contact Open Influence today and discover how we can help you connect with black influencers who inspire, lead, and innovate.
FAQs
Finding the right influencers involves understanding your brand values and target audience. Platforms like Open Influence use advanced tools to analyze influencer content, engagement, and audience demographics, ensuring a perfect match for your campaign. Partnering with an experienced agency simplifies this process and maximizes results.
Black influencers thrive across a variety of platforms, including Instagram, TikTok, YouTube, and Pinterest. Each platform serves a different purpose: Instagram and TikTok are ideal for short, engaging content, while YouTube allows for longer storytelling and tutorials. The choice of platform depends on the creator’s niche and audience preferences.
Collaborating with black creators allows brands to connect authentically with diverse audiences and leverage the cultural impact of their work. These partnerships can drive meaningful engagement, foster brand loyalty, and demonstrate a commitment to inclusivity. Black influencers often bring fresh ideas and unique narratives that elevate brand campaigns.
When selecting a black influencer, consider their content quality, engagement rate, audience demographics, and alignment with your brand’s message. Authenticity and consistency in their niche are key indicators of a successful partnership. Working with an experienced agency can help ensure you select the best fit for your goals.