Convos with CEO's

Target took a seat in the director’s chair as five emerging YouTube Creators pitched their ideas to create a new, original series highlighting founders of Black-owned businesses.

Details

Hallease developed a five-part video series – “Convos with CEOs”, kicking off with an introductory video.

Each subsequent video featured one CEO and their brand, including Black Girl Sunscreen, Beauty Bakerie, 10-year old Bellen’s More Than Peach, and more. The topics ranged from investing, venture capital funding for start-ups, keys to growth to lack of inclusivity in certain product categories. Through these candid conversations, Hallease invited audiences to get immersed in the “behind the scenes” of Target’s brand partnerships.

Highlights

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