We are pleased to announce that Open Influence is a finalist in two categories, including Multicultural Community Engagement and Retail E-commerce, for our work on Convos with CEOs.
The Shorty Awards honor the very best of digital and social media by culture’s most influential and popular brands, agencies, and organizations.
Open Influence has demonstrated innovation and creativity in social media and digital with Convos with CEOs, making it a top contender for a Shorty win.
Convos with CEOs ft. Hallease – Target X YouTube X Open Influence
Target chose digital storyteller, Hallease, to create a brand new series of five videos called “Convos with CEOs.” The series featured the unique entrepreneurial stories of the founders behind products featured at Target. Each YouTube video featured an interview with the founders of brands like Black Girl Sunscreen, Beauty Bakerie, Bellen’s More Than Peach, and more.
Verbal mentions about products featured at Target ran across multiple channels, from YouTube to Instagram. The five YouTube episodes received 6.4 million views, 4.2 million impressions, and 107.3K hours of watch time.
The 14th Annual Shorty Awards winners are expected to be announced in early May.
Shorty Award honorees are chosen by the Real Time Academy (RTA), experts and leaders in digital and social media who have been hand-selected on the basis of their deep industry knowledge, professional reputation and outstanding achievements, including previous Shorty wins.
Members of the Academy include Jared Kozel, (EVP, Executive Creative Director at Wunderman Thompson), Francis Roberts Jr. (Head of Creator Partnerships at Snapchat), Naz Nazli (Creative Director, Creative X at Meta), Mel Clements (VP Creative, Marriott International), and Jennifer Kim (Head of Social, Comedy at Amazon Prime Video), among others.
This could be you next year. Want to work with us? Contact us today.