Open Influence has been named a 14th Annual Shorty Award Winner for Convos with CEOs in the Retail & E-commerce category.
The Shorty Awards honor the very best of digital and social media by culture’s most influential brands, agencies, and organizations.
“We’re proud and honored to see this campaign, and the conversations that were hosted, receive well-deserved recognition and prestigious awards like the Shorty Award. The success of this campaign is a result of the trust that Target placed in Hallease, and the magic she created by hosting meaningful dialogues with CEOs of Black-owned brands sold by the retailer. In collaboration with Google and Target, we allowed branding to take a backseat and led with authenticity, and that shines through in every episode of the series,” said Maggie Reznikoff, Open Influence’s VP of Account Management.
In addition to the trademark shiny whale tale statue, Open Influence is one of the first-ever to receive a non-fungible token (NFT) trophy.
The Shortys have partnered with the technology and innovation platform Non-Fungible Trophies to create the NFTs and guarantee their celebration in perpetuity on the blockchain.
Shorty Award winners are chosen by the Real Time Academy. Experts and leaders in digital and social media who have been hand-selected on the basis of their deep industry knowledge, professional reputation, and outstanding achievements, including previous Shorty wins.
Members of the Academy include Nia Allen-Lee (Global Creative Marketing at Netflix), Win Sakdinan (Senior Director, North America Business Marketing at Snapchat), James Gregson (Creative Director at LEGO), Jennifer Kim (Head of Social, Comedy at Amazon Prime Video) and Naz Nazil (Creative Director at Meta), to name a few.
ABOUT THE CAMPAIGN THAT WON
Convos with CEOs is our most awarded campaign.
- Cynopsis “Best of the Best Awards” – Best Use of an Influencer
- Media Post Creative awards – “Multicultural/LGBT Media”
- Webby’s Honoree – Best Influencer Endorsement
- YouTube Works – Brands as Creators: Convos with CEOs
Now, Convos with CEOs has won a Shorty.
Target chose digital storyteller, Hallease to create a brand new series of five videos called “Convos with CEOs.” The series featured the unique entrepreneurial stories of the founders behind products featured at Target. Each YouTube video featured an interview with the founders of brands like Black Girl Sunscreen, Beauty Bakerie, Bellen’s More Than Peach, and more.
Verbal mentions about products featured at Target ran across multiple channels, from YouTube to Instagram. The five YouTube episodes received 6.4 million views, 4.2 million impressions, and 107.3K hours of watch time.
Watch & See for Yourself Why it’s a Winner >>> YouTube.com
ABOUT THE SHORTY AWARDS
The Shorty Awards (also known as “The Shortys”) honors the most innovative work in digital and social media by brands, agencies, and organizations.
Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Tyler Oakley, as well as brands such as Marvel Studios, HBO, Red Bull, Airbnb, Nestle, and BMW.
The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also weigh in and select their favorite Shorty Awards contenders during Audience Honor Voting.
Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards, dedicated to honoring the best work with a positive social impact.
This could be you next year. Want to work with us? Contact us today.
