Live shopping fuels a sense of community that you can’t get with a static post. Not only are shoppers having direct interactions with store owners and influencers, but chatting live with fellow shoppers, who often have shared interests.
People don’t follow brands; they follow people. Consumers deeply trust creators and influencers. Social media is the place where consumers go for product discovery and evaluation. And creators’ ability to engage fans and drive their purchase decisions is undeniable — just Google “TikTok Made Me Buy It” for a growing list of products that went viral after appearing on TikTok. We can expect they’ll have a similar level of influence with live shopping.
Don’t miss out on the unique opportunity to reach new audiences and scale your business to new heights by using live shopping. Want to take your influencer marketing strategies to the next level this 2021? Here are the trends and tactics you need to capitalize on.
In this guide to ecommerce, you will learn more about:
- Shopping as Entertainment – What we can learn from China
- Platforms that Help Users Shop Till They Drop
- Influencers that Can Inspire Consumer’s to Add Items to their Carts
- Live Shopping Key Considerations When Working With Influencers