Whether it is a national observance or a religious holiday, follow these tips to make the most of the holidays on social media.

Want to unlock cultural relevance? Celebrate the holidays with influencer marketing

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Traditional celebrations are woven tightly into our cultural identity. Whether it is a national observance or a religious holiday, celebrations are culturally relevant moments and great opportunities for brands to connect with their desired audiences.

Follow these tips to make the most of the holidays on social media: 

Tip #1 ~ Use Trending Hashtags

Hashtags supplement a post. In addition to boosting visibility, hashtags enable your posts to appear in trending sections and ultimately reach more users.

Here are a few upcoming hashtags that could leverage your brand’s potential:

#SmallBusinessSaturday – November 27, 2021

#CyberMonday – November 29, 2021 

#GivingTuesday – November 30, 2021

#WinterSolstice – December 21, 2021 (AKA First Day of Winter)

Tip #2 ~ Find Niche Holidays

Sephora example on making the most of a national holiday.

There’s no need to sit around and wait for the wintertime to celebrate a festive season of holidays. Siblings Day, Pet Day, and Best Friends Day have become popular trends on social media. Even holidays like Lipstick Day, Doughnut Day, Martini Day, and Chocolate Day inspire people to post what they love. 

Discover what niche day makes the most sense for your brand, or maybe even step out and try to put a fun twist on a day like Sephora did for #WorldEmojiDay. 

Tip #3 ~ Use Influencers

Social media platforms have given rise to a generation of brilliant creators from all walks of life who connect with audiences through shared interests. Brands have the opportunity to tap into these communities and connect with them purposefully. 

During months of multicultural observances and celebrations, influencers can be of excellent guidance when communicating with audiences authentically. 

Get inspired by the ways we’ve helped brands celebrate #HispanicHeritageMonth using influencer marketing:

 

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A post shared by Nico Norena (@succulentbite)

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A post shared by ANA ALVARADO (@lipstickfables)

How can we help you plan ahead and post in response to specific holidays, sales occasions, and other unusual holidays? Our global influencer agency is full of creative thinkers and social media gurus. Drop us an email at social@openinfluence.com or message us on any of our social media channels.