TikTok’s New E-Commerce Feature Resembles Facebook’s Shop Tab

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ByteDance Ltd.’s TikTok is trying out an in-app shopping feature, according to a new report from Bloomberg.

TikTok influencer marketing is testing out the new e-commerce prototype on brands like Hype, a streetwear label in Europe. This transit toward sales will not only enhance competition with Facebook, but will also further combine social media with online shopping.

Every platform out there seems to be integrating ideas from each other these days. Instagram came out with its own form of TikTok’s short-form video’s, called Reels, in 2019. And more recently, Facebook influencer marketing launched new audio features resembling Clubhouse.

Sharing is caring. Now, it’s TikTok’s turn. The platform is testing out a new in-app shopping feature, much like Facebook’s Shop tab.

Although, it seems that TikTok’s trying to follow in the footsteps of their Chinese-only cousin, Douyin, more than any other app. In just the first year, Douyin brought in $26 billion of e-commerce transactions, and TikTok wants in on the trend.

TikTok has more than proven itself to be the perfect space to sell. 

The hashtag #TikTokMadeMeBuyIt currently has over 2.4 billion views. Aerie’s leggings are a prime example of how TikTok has helped sell out a product.

@hannahschlenkerYes queen give us nothing (dc: @rianneneill )♬ Drummer Boy – Justin Bieber

What started as a dancing video in a kitchen became a viral TikTok for unexpected reasons: viewers wanted to know about the unique waistband on the leggings worn in the video. Within a week, Aerie’s crossover leggings sold out across the country. 

TikTok’s new in-app shopping prototype is only visible to select members, and it remains unknown when TikTok will kick off the official launch. But stay tuned, as every influencer marketing agency keeps its eye on the Tok.

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