Video killed more than the radio star. It’s crushing all other forms of content.
According to a Cisco study, by next year, 82% of all online content will be in video form.
In an effort to implement new video features, platforms are having a bit of an identity crisis. Facebook is trying to make Instagram more like TikTok, which is trying to be more like YouTube.
Facebook is trying to make Instagram more like TikTok
The head of Instagram, Adam Mosseri, announced, “We are no longer a photo-sharing app.” The app is planning on implementing recommended videos in user feeds in the next coming months.
Facebook is also currently testing out putting Instagram Reels on display where Stories are currently featured. With all the new potential updates they are testing, Mosseri stressed that one thing they’ll be doing for sure is embracing video — full screen, immersive, entertaining, mobile-first video.
TikTok is trying to be more like YouTube
TikTok users are interacting with more longer-form videos now that anyone can create content up to 3 minutes long. That’s right, TikTok has tripled its video length from 1 minute to 3 minutes.
“My prediction is that the the platform will always service short form but is definitely moving into slightly longer form video where you can tell a fuller story and give more information like YouTube.”
– Open Influence Director of Account Management Maggie Reznikoff
In 2020, TikTok users spent 38.64 minutes per day on the platform, which was far more than other social networks. Could that number increase now that the clips are longer? Or will users get bored and log off?