Intentional Women's Day

Q&A With Women Who Work in the Creator Marketing Space

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In honor of International Women’s Day, we want to speak to the ladies that help run our space at Open Influence. Open Influence is a global creator marketing company that is full of social media gurus and inspiring thought leaders. 

Did you know that our U.S. Open Influence team is 78.79% women? 

Surprising? Not at all.  

Women make up nearly two-thirds of all public relations careers. Similar statistics arise when looking at the advertising world, with females making up 60%, according to the Institute for Women’s Policy Research. Other estimates even state that the female percentage is closer to 73, or even 85 percent.​​

We are putting the spotlight on incredible women who have made a difference in how we work and continue to drive us forward by answering:

What piece of advice would you give someone stepping into the industry?

“Always stay true to yourself, know your worth, use your voice, and never settle.”

– Sierra Moore, Creative Director

 

“Become an influencer that’s easy to work with and savvy instead.”

– Jenifer Golden, Account Director

 

“- Speak, even when your voice shakes.

– Put your work on a billboard.

– When you need help with a problem, always suggest the solution.

– Reject the notion that empathy and compassion make you weak.

– If you become a hiring manager, hire passion and work ethic. You can’t teach either one.

– Being busy is not a badge of honor.

– Stumble forward.

– Rapport establishes trust. Build it.

– Take risks. A ship in the harbor is safe, but that’s not what ships are built for.

– Iterate, iterate, iterate.

– Get comfortable admitting when you don’t know the answer.

– Actively show up to the tables where important decisions are being made.

– Attention to detail is the difference between good and great.

– Stay classy, sassy, and a little bit bad assy.

– Underpromise. Overdeliver.

– Maggie Reznikoff, VP of Account Management

“You are not an imposter | Stand up for, honor and share your thoughts & feelings, and do things your way. | Always pull up, never stoop down.”

– Alexandra Mathieu, Head of Strategy

 

“Your voice matters. Speak up. But always listen, before you speak. 

 You deserve to take up space. 

 Your passion is your compass. 

 Believe the sky is the limit, but set your feet on the ground. Always. 

 Only look back to remember where you started. Stay humble. 

 Respect your intuition and your boundaries.”

– Maria Rodriguez, Comms. and Marketing Director 

 

Who is your favorite woman creator?

“Tinx @itsmetinx

– Sierra Moore, Creative Director

 

“Tinx @itsmetinx

– Jenifer Golden, Account Director

 

“For laughs, Heather McMahan (@heatherkmcmahan). For “influencing” the right way, Bethany Ciotola (@bethanyciotola), and for my soul, Rupi Kaur (@rupikaur_)”

– Maggie Reznikoff, VP of Account Management

 

“Blake Lively @blakelively (funny with a business who stands up for causes and doesn’t conform to “social best practices”)”

– Alexandra Mathieu, Head of Strategy

 

“Picking one is hard. I follow many great women creators who open my eyes to new realities. Earth Activist: @waterthruskin, Mom/wife: @tammymerecka, Aesthetic: @jessalizzi, Food: @whatsgabycookin, Adventure & Travel: @chelseakauai, Words: @rupikaur. I could go on and on 🙂 So many great ones!”

– Maria Rodriguez, Comms. and Marketing Director 

 

Who’s a woman that has influenced your life?

“My mom, she is a creative through and through. Growing up she would teach art and music classes that I could be a part of, and I helped her with decorating and setting up community events from a young age.”

– Sierra Moore, Creative Director

“Maggie, she’s an extraordinary example of a female in leadership. She’s incredibly intelligent, both professionally and emotionally, so is a true mentor and great example that you can be a woman at the top without having to adjust your personality to be respected.”

– Jenifer Golden, Account Director

“I can’t pick just one. I have been influenced, supported, mentored and buoyed by women throughout my entire life and career.”

– Maggie Reznikoff, VP of Account Management

 

“Every women influences my life and Cindy Gallop!”

– Alexandra Mathieu, Head of Strategy

 

“My mom, who taught me to be strong without losing my sensibility.”

– Maria Rodriguez, Comms. and Marketing Director 

 

 

What is your favorite thing about being a woman?

“The automatic support system of millions of other incredible, strong and inspiring women in the world.”

– Sierra Moore, Creative Director

 

“The innate ability to multitask.”

– Jenifer Golden, Account Director

 

“The way we intertwine vulnerability with courage, and recognize that one can’t exist without the other.

The things that our bodies are capable of. 

The ways we show up for each other. 

Grace.

Have you ever met a girl in the bathroom at a bar or club? You will strut out with a newfound confidence that you *literally* run the world.”

– Maggie Reznikoff, VP of Account Management

“Being able to support other women.”

– Alexandra Mathieu, Head of Strategy

 

“Being a woman makes me have a sense of collective responsibility. We are here to make #herstory. <3”

– Maria Rodriguez, Comms. and Marketing Director 

 

 

An image of when you most felt like a woman:

– Sierra Moore, Creative Director

– Jenifer Golden, Account Director

– Maggie Reznikoff, VP of Account Management

– Alexandra Mathieu, Head of Strategy

– Maria Rodriguez, Comms. and Marketing Director