Video is victorious. There’s no denying that it is the most engaging form of content, and it’s soon to take over all social media platforms.
By 2022, 82% of all online content will be video content.
If you’re not currently creating videos, it is time that you include them in your content marketing strategies. Whether it’s short-form videos on TikTok or IG Stories, live stream videos, or long-form content on YouTube, videos have been the trend for the past decade.
Why are videos so engaging? Video brings together two things that keep our attention like nothing else: movement and sound. A video can tell a story and provoke emotions in a way that a still image can’t.
They aren’t only engaging but effective. According to a 2021 study by HubSpot, 87% of video marketers reported that video gives them a positive ROI, which is a world away from the 33% who felt that way in 2015.
For one of our campaigns with Target, we utilized YouTube’s video capabilities and found the perfect voice to amplify. Digital storyteller and filmmaker, Hallease created a 5-part series called “Covos with CEOs“. The content went beyond YouTube and extended to Instagram Reels and Stories. In this series, Hallease got the opportunity to interview black CEOs who had products sold in Target. Viewers didn’t see this as another skippable commercial, but instead, it was seen as a raw conversation on race, business, and self-actualization in the black community that positively contributed to society.
- 5.5 million video views
- 18,673 engagements
In this “Creator Spotlight” series, we want to celebrate the creator behind this video campaign. Keep reading to get to know her story and to celebrate with us her creative journey.
What’s your favorite social media trend right now?
What started you on your influencer journey?
I wanted to learn how to take better care of my hair and started watching YouTube videos 2009. Then I started posting my own videos consistently in 2015.
What’s your favorite part about being a creator?
The freedom. I love that I can create my own schedule and potentially live anywhere that I want.
What’s the proudest moment of your career?
It’s hard to bring it down to just one moment. This year I became an Adobe Creative Resident and that feels like a very big milestone in my career.
What is the best piece of advice you’ve ever been given?
Not necessarily advise, but I realized pretty early on that the difference between myself and someone else who’s thinking about doing this is that I started. I didn’t have a brand strategy or schedule, I didn’t figure out my niche until way later — I just started posting and experimenting. The sooner you start the sooner you grow.