Ecommerce increased worldwide by almost 30% in 2020 alone.
Platforms everywhere have exponentially grown during the pandemic to provide user needs. One, in particular, has inspired the shopping journey: YouTube.
YouTube is the matchmaker for shoppers and brands.
Publicis Groupe partnered with YouTube and Talk Shoppe in 2021 for a study. They found that 87% of people say that when shopping or browsing on YouTube, they feel like they can decide to purchase or not purchase faster.
YouTube isn’t just speeding up the shopping journey, but it’s also a place viewers go to get trusted recommendations. In fact, 87% say that when shopping or browsing on YouTube, they feel like they get the highest quality information about what they are buying.
This social media platform seems to be a perfect combination of a personal assistant and a best friend. 89% of viewers agree that YouTube creators give recommendations they can trust.
Explore more trends and tactics you need to capitalize on with live shopping and influencer marketing.
“YouTube was really one of the first platforms to democratize information by empowering users to share and create. Its long form video format allows for deep, immersive storytelling. That is why brands and influencer agencies are so obsessed with YouTube influencer marketing, and why it is so effective at driving conversions. YouTube influencers have a deep level of trust and a unique connection with their audiences.”
— ERIC DAHAN, CEO, OPEN INFLUENCE
When approached correctly, YouTube influencer marketing is a goldmine. It can enable you to build trust with your target customers who may have been challenging to connect with in the past.
The YouTube influencer marketing industry is still booming, fresh, and brimming with potential. But the best part?
There’s still plenty of room for your brand to win at YouTube influencer marketing too!
Don’t miss out on this unique opportunity to reach new audiences and scale your business to new heights. Check out this free trend report: The Complete Guide to YouTube Influencer Marketing.
Open Influence is a global influencer agency on a mission to facilitate meaningful partnerships between brands and content creators. Get in touch to find out how we can help you.