Our planet is deteriorating; we see it every day, in the news, on social media, and in our own lives when we step outside.
Enter Sustainability. Consumers’ habits have significantly shifted to favor sustainability in the past few years. Our planet is damaged beyond repair, and people, as consumers, have grown highly aware of this. Environmental concerns have shifted from reversing damage, as it is impossible, to creating a more sustainable future.
Seventy-five percent of Gen Z think buying sustainable products is more important than buying based on brand names. Additionally, 75% of millennials also consider sustainability when making purchases.
However, younger generations aren’t the only ones with sustainability on their minds.
In this report, you will learn how consumer habits have changed and how your brand can make honest efforts to be more sustainable. You will also discover:
- How to effectively showcase your environmental efforts.
- How creators speak authentically to green-minded niches.
- What audiences look for from brands in terms of sustainability.
- What to be cautious of in future campaigns.
Download this report to help you learn sustainability essentials that will better the planet and your brand.