Decoding Influence: The Evolution of Influencer Marketing with Mark Schaefer

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We are back with another episode of our podcast, Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about what marketers need to know about influencer marketing.

While almost every other industry is struggling, the influencer marketing industry is thriving. By 2022, it’s estimated to be worth $15 billion.

Want to know more about it!?

Eric Dahan spoke with Mark Schaefer. Mark is a world-renowned speaker, educator, consultant, and author of nine best-selling books. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts. His work has landed him in publications like the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review. Mark was listed as Forbes Top 10 authorities on Social Selling and is also one of the Top 10 most re-tweeted marketing authorities in the world.

In this episode, you will hear about:

  • The evolution and the future of the influencer marketing industry.
  • The power shift in marketing from big companies to influencers.
  • How influencers are measured and trusted.
  • The increase of cancel culture.

Make sure to follow Decoding Influence to listen to industry insights from Open Influence, a global influencer agency. Stay tuned for more episodes!