While every other industry is struggling, the influencer marketing companies are thriving. By 2022, it’s estimated to be worth $15 billion. In an ever-expanding industry, social media platforms are constantly trying to stay updated so that they can cater to the creators.
Facebook Allows Users to Hide “Likes”
Facebook influencer marketing and Instagram announced a new option that allows users to hide the number of Likes on a post, both for themselves and for the accounts they follow.
Instagram head Adam Mosseri said hiding Likes could reduce users’ stress and anxiety.
While they could have chosen to remove Likes for everyone, they made it an option. One reason being that influencers still use Likes as a currency to obtain brand deals and job opportunities.
To hide Like counts on other people’s posts on Instagram, go to the new Posts section under Settings. Then, hit the toggle next to “Hide Like and View Counts.”
This option will be also available on Facebook in the next coming weeks.
Pinterest Launches Idea Pins
Idea Pins is a new feature that helps creators increase engagement on the platform.
Anyone with a business account can now use Idea Pins to “publish high-quality, long-lasting, sav-able content directly to Pinterest,” according to Pinterest’s Newsroom announcement.
Pinterest ran a Story Pins test last fall, so some Pinners have been using this feature since September 2020. After eight months of testing, Pinterest rolled out this new tool but not before strategically switching the name.
Instead of Stories, Pinterest influencer marketing now calls them Idea Pins in an effort to appeal as more of an e-commerce platform. Pinterest has strategically attempted to stay away from being classified as a social media network.
“Idea Pins are an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories. Starting today, creators will have a suite of new publishing tools including, video-first features, fresh editing tools and updates to make creating Idea Pins easier and more creative.”
Instagram Hosts First-Ever Creator Week
Instagram announced that they are going to be hosting a three-day virtual program called Creator Week. This event was designed to help creators grow their followings and make more money.
From June 8-10, about 5,000 creators from the U.S. are expected to attend these virtual streaming sessions.
Even though it’s an invitation-only event, the instagram.com/creators account will be posting parts of the sessions, including in a daily recap series called “The Rundown.”
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The Facebook-owned service also plans to host these virtual events in France and other European markets.
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