Decoding Influence: What Marketers Need to Know About Gen Z

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We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about what marketers need to know about Generation Z.

Generation Z is anyone born between 1997 and 2012. They make up the latest wave of young professionals entering the workforce. As this generation accumulates more spending power, marketers must spend time understanding these digital natives.

Want to know more about it!?

Eric Dahan had open conversations with two members of this generation, Zach Honer (Junior Creative, Open Influence) and Sarah Katsiyiannis (Content Marketing Intern, Open Influence), to better understand their interests, core values, and expectations when it comes to engaging with brands.

In this episode, you will hear about:

  • Why Gen Zers prefer platforms like TikTok and Instagram.
  • Influencer marketing opportunities that target Gen Zers.
  • Their brand expectations for sustainability and diversity.
  • Why Gen Zers love to be seen as inclusive individualists.

Make sure to follow Decoding Influence to listen to industry insights from Open Influence, a global influencer agency. Stay tuned for more episodes!

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