We are pleased to announce that “Convos with CEOs” is the most awarded campaign in Open Influence history. That’s right; our campaign won another award.
- Cynopsis “Best of the Best Awards” – Best Use of an Influencer
- Media Post Creative awards – “Multicultural/LGBT Media”
- Webby’s Honoree – Best Influencer Endorsement
- Shorty Awards – Retail & E-commerce
- YouTube Works – Brands as Creators
“Convos with CEOs” was awarded a YouTube Works Award in the “Brands As Creators” category. This came as no surprise to us. The series kick-started meaningful discussions, showcased black business leaders, and connected communities.
With the right creator, a fitting format, and a story well told, results were inevitable.
- 6.4 Million Views
- 107K+ Watched Hours
- 20K+ Total Engagement
Here is more about the category it won:
Brands As Creators
Celebrating the campaign that best demonstrates brands behaving like creators, using YouTube creator marketing formats that tap into consumer trends and growing communities.
We aren’t just looking for channels with brand-heavy video ads — we’re looking for brands that can show us they’re part of our ongoing platform story. Brands that release regular content that gives our audiences value, entertainment, inspiration, or information; exactly the way a creator would.
About the Awards
Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.
The YouTube Works Awards, in partnership with Kantar, celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year.
About the Campaign that Won
Target chose digital storyteller, Hallease to create a brand new series of five videos called “Convos with CEOs.” The series featured the unique entrepreneurial stories of the founders behind products featured at Target. Each YouTube video featured an interview with the founders of brands like Black Girl Sunscreen, Beauty Bakerie, Bellen’s More Than Peach, and more.
Verbal mentions about products featured at Target ran across multiple channels, from YouTube to Instagram.
Watch & See for Yourself Why it’s a Winner >>> YouTube.com
We want this to be you next year. Want to work with us? Get in touch today.