We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about live commerce.
There’s been a boost of people spending money on social media platforms. From 2019 to 2020, the number of shoppers buying via social commerce increased by 25%, according to an Insider Intelligence report.
Creative Strategist, Deanna Baisden, joins CEO Eric Dahan to discuss the drastic rise of online shopping and what marketers should know about this social shopping trend.
In this episode, you will hear about:
- The digital evolution of live shopping over the years.
- How the pandemic fueled online shopping behaviors.
- How influencers, brands, and platforms are getting involved.
- The future of live shopping.